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A.W.A.K.E. was founded in 2012 by Natalia Alaverdian. Natalia's unique eye for fashion has developed through a multi-disciplinary career encompassing styling, art direction and photography.

A.W.A.K.E. Stripe Square Neck Cotton Dress

A chic everyday dress in vertical strips, this cotton dress is a testament to A.W.A.K.E.’s penchant for off-beat cuts. Cut with a square neckline and oversized cap sleeves, it features a fit-and-flare silhouette with an ankle-grazing hem. Pair with striking red pumps or stilettos depending on the occasion. Detail: FR40 Blue Main Square neck fit-and-flare midi dress Oversized cap sleeves Pure cotton Machine wash Model is 178cm/a UK 8 and wears an FR 36

A.W.A.K.E. Asymmetric Frill Neck Top

An asymmetric confection of frilled hems, gathered sleeves and flared cuffs, this quirky offering embodies A.W.A.K.E's playful aesthetic. Imagined in a sumptuous cotton blend, the oversized fit is punctuated with a cowel neck and rippling hems that work their way around the back. Continue the dramatic cuts with a flared skirt and brogues. Detail: FR40 White Main Long sleeve round neck top Hook and eye fastening Oversized silhouette Ruffle trims and flared cuffs 60% cotton, 40% nylon Dry clean Model is 178cm/a UK 8 and wears an FR 36 Made in the United Kingdom

A.W.A.K.E. Stripe Wing Back Top

An embodiment of the brand’s contemporary style, this top from A.W.A.K.E boasts a bold stripe print and a relaxed, oversized silhouette. Punctuated with of-the-moment detailing including a ruffled wing-back trim and wide, mid-length sleeves, it will style best with wide leg trousers and sandals on off-duty days. Detail: FR40 Blue Main Wide 3/4 length sleeve round neck top Zip fastening Ruffle wing back trims Oversized silhouette Pure cotton Machine wash Model is 178cm/a UK 8 and wears an FR 36

A.W.A.K.E. Check Print Frill Top

An embodiment of the brand’s signature quirky style, this top from A.W.A.K.E boasts a geometric check print and a ruffle trim that goes all the way around the piece. Designed for a contemporary, oversized fit, it is punctuated with a ruffle collar and ¾ length bell sleeves. Pair with wide leg trousers and brogues on off-duty days. Detail: FR40 White Main 3/4 length bell sleeve round neck top Zip fastening Ruffle collar and trim Oversized silhouette Pure cotton Machine wash Model is 178cm/a UK 8 and wears an FR 36

A.W.A.K.E. draped sleeves dress

Black cotton blend draped sleeves dress from A.W.A.K.E.. Cotton 41% Spandex/Elastane 11% Nylon 48% Machine Wash

A.W.A.K.E. cropped flared trousers

Red cropped flared trousers from A.W.A.K.E.. Polyester 100% Viscose 100% Machine Wash

A.W.A.K.E. pleated skirt

Black cotton-blend pleated skirt from A.W.A.K.E.. Cotton 41% Spandex/Elastane 11% Nylon 48% Machine Wash

A.W.A.K.E. gingham oversized coat

Black and white cotton-wool blend gingham oversized coat from A.W.A.K.E.. Cotton 32% Polyurethane 6% Wool 12% Viscose 16% Polyester 31% Dry Clean Only

A.W.A.K.E. front buttoned trousers

Black cotton blend front buttoned trousers from A.W.A.K.E. Polyurethane 5% Polyester 33% Cotton 62% Machine Wash

A.W.A.K.E. houndstooth palazzo pants

Black and white wool blend houndstooth palazzo pants from A.W.A.K.E.. Cotton 32% Polyurethane 6% Wool 12% Viscose 16% Polyester 31% Dry Clean Only

A.W.A.K.E. pleated skirt

Black pleated skirt from A.W.A.K.E.. Leather 100% Polyester 100% Specialist Cleaning

A.W.A.K.E. frill contrast sweater

Black and white cotton-blend frill contrast sweater from A.W.A.K.E.. Cotton 19% Polyester 26% Polyurethane 55% Machine Wash

A.W.A.K.E. Madame Jellyfish Dress

A contemporary take on classic eveningwear, the Madame Jellyfish dress is testament to A.W.A.K.E.’s modern approach to off-beat cuts. With a wide boat neckline and voluminous gathered sleeves, it features a panelled skirt with high splits. Keep the rest of look simple with pared back accessories. Detail: Black FR42 Pre Collection Maxi dress with raw trims Zip fastening Wide boat neckline; Voluminous gathered sleeves; Split hem 48% nylon, 41% cotton, 11% elastane Model is 178cm/a UK 8 and wears an FR 36 Made in the UK

A.W.A.K.E. Elegant Rose Brooch Top

With voluminous sleeves and exaggerated side splits, the Elegant top is testament to A.W.A.K.E.’s contemporary approach to off-beat cuts. From the label’s Spring/Summer 2017 collection, the relaxed silhouette is finished with a gathered neckline and buttoned cuffs. Two origami rose brooches reference one the brand’s key motifs. Detail: White FR40 Pre Collection Long sleeved top Buttoned cuffs and side splits Origami rose corsage Gathered round neckline 62% cotton, 33% polyester, 5% polyurethane Machine wash Model is 178cm/a UK 8 and wears an FR 36 Made in the UK

A.W.A.K.E. asymmetric gingham apron skirt

Black and white linen cotton virgin wool-blend asymmetric gingham apron skirt from A.W.A.K.E.. Linen/Flax 44% Cotton 32% Polyurethane 6% Viscose 16% Polyester 31% PVC 100% Virgin Wool 12% Jute 56% other fibers 3% Dry Clean Only

A.W.A.K.E. stripe gathered blouse

Blue cotton stripe gathered blouse from A.W.A.K.E.. Cotton 100% Machine Wash

A.W.A.K.E. striped wrap shirt

Navy blue and white cotton striped wrap shirt from A.W.A.K.E. Cotton 100% Machine Wash

A.W.A.K.E. Blazer

Composition: 97% Cotton, 3% Polyurethane Details: plain weave, no appliqués, checked design, deep neckline, single-breasted , no pockets, long sleeves, unlined Dark blue

A.W.A.K.E. Blouse

Composition: 100% Cotton Details: lace, no appliqués, basic solid color, round collar, long sleeves, rear closure, zip closure, no pockets White

A.W.A.K.E. Blouse

Composition: 90% Wool, 10% Nylon Details: flannel, no appliqués, tartan pattern, lapel collar, long sleeves, no pockets Red

A.W.A.K.E. Blouse

Composition: 67% Polyurethane, 33% Polyester Details: faux leather, no appliqués, basic solid color, bow collar, short sleeves, no pockets, lined interior Black

A.W.A.K.E. Long skirt

Composition: 67% Polyurethane, 33% Polyester Details: faux leather, solid color, no appliqués, zip closure, rear closure, no pockets, skirt Measurements: Length 86 cm Grey

A.W.A.K.E. Blouse

Composition: 58% Nylon, 42% Cotton Details: lace, no appliqués, basic solid color, turtleneck, long sleeves, buttoned cuffs, rear closure, zip closure, no pockets Black

A.W.A.K.E. Long dress

Composition: 100% Cotton, Polyester Details: crêpe, plain weave, stripes, collar with draped neckline, long sleeves, no appliqués, no pockets, side slit, rear closure, zip closure, tube dress Blue

A.W.A.K.E. Casual trouser

Composition: 100% Polyester, Polyurethane Details: crêpe, solid colour, coated effect, high waisted, comfort fit, wide leg, belt, hook-and-bar, zip, no pockets, side seam stripes, tailored Measurements: Width at end 10.92 inches Dark blue

A.W.A.K.E. Satin Frill Tunic

A crinkled satin A.W.A.K.E. tunic with wide ruffles along the split hem. An asymmetrical belt with snaps provides a splash of color at the waist. Flutter sleeves. Hidden back zip. Fabric: Satin. 51% viscose/43% cotton/6% metallic. Wash cold or dry clean. Made in United Kingdom. Length: 51.25in / 130cm, from shoulder Measurements from size L Length: 51.25in / 130cm, from shoulder Measurements from size L

A.W.A.K.E. Ruffled faux leather coat

- Fits true to size, take your normal size - Cut for a slim fit - Firm, non-stretchy leather - Model is 175cm/ 5'9" and is wearing a FR 36 - Red faux leather - Snap fastenings through front - 100% polyester - Dry clean - Made in the UK

A.W.A.K.E. Gathered Top

Tiny gathers accent the curved, asymmetrical yoke on this poplin A.W.A.K.E. blouse. The piece is styled with a simple neckline and banded waist. Loose blouson sleeves with button cuffs. Covered-button closure. Fabric: Poplin. 60% cotton/40% nylon. Dry clean. Made in United Kingdom. Length: 20.5in / 52cm, from shoulder Measurements from size S Length: 20.5in / 52cm, from shoulder Measurements from size S

A.W.A.K.E. Coated cotton tapered pants

- Fits true to size, take your normal size - High-rise, intended for a relaxed fit, tapered at the hem - Cropped length - Mid-weight, non-stretchy fabric - Model is 177cm/ 5'10" and is wearing a FR 36 - Black coated cotton - Button and concealed zip fastening at front - 100% cotton - Dry clean - Made in the UK

A.W.A.K.E. Jellycheck oversized cotton-blend twill jacket

- Fits true to size, take your normal size - Designed for an oversized fit, cut to be worn very loose - Mid-weight, non-stretchy fabric - Model is 175cm/ 5'9" and is wearing a size XSmall - Multicolored cotton-blend twill - Slips on - 58% cotton, 42% polyester - Dry clean - Made in the UK

A.W.A.K.E. Asymmetric cotton midi skirt

- Fits true to size, take your normal size - Midi-length, designed to be worn at the waist - Mid-weight, non-stretchy fabric - Model is 175cm/ 5'9" and is wearing a size Small - Beige cotton - Concealed zip fastening along back - 100% cotton - Machine wash - Made in the UK

A.W.A.K.E. Cutout gingham woven midi skirt

- Fits true to size, take your normal size - Falls below the knee, designed to be worn at the waist - Mid-weight, non-stretchy fabric - Model is 175cm/ 5'9" and is wearing a FR 36 - Black and white woven cotton, polyester, viscose and wool-blend - Snap fastenings at front - 31% cotton, 31% polyester, 16% viscose, 12% wool, 6% polyurethane, 3% other fibers - Dry clean - Made in the UK

A.W.A.K.E. Ruffled faux leather-trimmed crepe top

- Fits true to size, take your normal size - Designed for a slightly loose fit - Mid-weight, slightly stretchy fabric - Model is 175cm/ 5'9" and is wearing a FR 36 - White faux leather, black crepe - Concealed hook and zip fastening at back - Fabric1: 55% polyurethane, 26% polyester, 19% cotton; fabric2: 48% polyacrylic, 41% cotton, 11% elastane - Machine wash - Made in the UK

A.W.A.K.E. Ruffled checked cotton-poplin top

- Fits true to size, take your normal size - Designed for an oversized fit, cut to be worn very loose - Mid-weight, non-stretchy fabric - Model is 175cm/ 5'9" and is wearing a FR 36 - White, red and storm-blue cotton-poplin - Concealed hook and zip fastening at back - 100% cotton - Machine wash - Made in the UK

A.W.A.K.E. Jellychess fluted gingham woven top

- Fits true to size, take your normal size - Designed to be fitted at the bust and waist, loose at the hip - Mid-weight, slightly stretchy fabric - Model is 177cm/ 5'10" and is wearing a FR 36 - Black and white cotton, polyester, viscose, wool and polyurethane-blend - Button fastenings through back - 32% cotton, 31% polyester, 16% viscose, 12% wool, 6% polyurethane - Dry clean - Made in the UK

A.W.A.K.E. Oversized striped jacquard shirt

- Fits true to size, take your normal size - Intended for an oversized fit, cut to be worn very loose - Lightweight, non-stretchy fabric - Model is 177cm/ 5'10" and is wearing a size XSmall - Ivory and red jacquard - Button fastenings through front - 64% viscose, 36% cotton - Dry clean - Made in the UK

A.W.A.K.E. Cotton-blend poplin top

- Fits true to size, take your normal size - Cut for a close fit - Lightweight, slightly stretchy fabric - Model is 175cm/ 5'9" and is wearing a FR 36 - White cotton-blend poplin - Concealed zip fastening along back - 62% cotton, 33% polyester, 5% polyurethane - Dry clean - Made in the UK

A.W.A.K.E. Jellystar ruffled checked cotton-twill top

- Fits true to size, take your normal size - Designed for a slightly loose fit - Mid-weight, non-stretchy fabric - Model is 177cm/ 5'10" and is wearing a FR 36 - Multicolored cotton-blend twill - Concealed zip fastening along back - 58% cotton, 42% polyester - Dry clean - Made in the UK

A.W.A.K.E. Starfish metallic cotton blouse

- Fits true to size, take your normal size - Designed for a boxy fit, cut to be worn loose - Mid-weight, non-stretchy fabric - Model is 177cm/ 5'10" and is wearing a FR 36 - Silver cotton - Concealed zip fastening along back - 100% cotton - Dry clean - Made in the UK

A.W.A.K.E. Striped cotton-poplin shirt

- Fits true to size, take your normal size - Designed for a relaxed fit - Mid-weight, non-stretchy fabric - Model is 175cm/ 5'9" and is wearing a size XSmall - Blue and white cotton-poplin - Button fastenings through front - 100% cotton - Machine wash - Made in the UK

A.W.A.K.E. high waisted wide-leg trousers

This coral red top from A.W.A.K.E channels a deconstructed sophistication this season. Crafted from a luxurious woollen blend, the relaxed fit is elevated by structured capped sleeves while the hemline and neckline feature raw edges. Complete the look with matching trousers for a pulled together look., , *Orange, *Capped sleeves, *Raw edges, *Back zip up fastening, , We styled it with: Awake trousers, Robert Clergerie shoes, Our model is 1.78 m/5.7 ft and is wearing size UK 8/EU 36, , Length shoulder to hem: 78 cm/ 31 in, , Bust: 80 cm/ 31 in, , Sleeve length: 30 cm/ 12 in, , Measurements taken from a size 38 , , This item fits true to size, , Dry clean, , Fabric: 83% virgin wool, 17% nylon

A.W.A.K.E. Ruffled faux leather midi skirt

, Awake's inspiration of oceanic features and jellyfish highlight this ruffle top. The asymmetric cut layers into a ruffled panel over a single sleeve while the silhouette is cut to reveal a slightly voluminous fit. Mirror the label's look and pair it with the faux leather skirt and sleek loafers for an off-the-wall cool look. , , , *White , *Asymmetric ruffles , *Buttoned cuffs , *Back zip fastening , , , We styled it with: Awake skirt, Robert Clergerie shoes , , Length shoulder to hem: 62 cm/ 24 in , , Bust: 100 cm/ 39 in , , Sleeve length: 54 cm/ 21 in , , Shoulder: 54 cm/ 21 in , , Measurements taken from a size 38 , , This item fits true to size , , Professional dry clean , , Fabric: 60% cotton, 40% nylon

A.W.A.K.E. mock metallic silver tunic

Silver cotton mock metallic silver tunic from A.W.A.K.E.. Cotton 100% Machine Wash

A.W.A.K.E. Japanese Wrap Shirt

A modern A.W.A.K.E. wrap top, composed of crisp, windowpane-check shirting. Buttons and a slim tie fasten the placket, shaping the silhouette. Long sleeves and button cuffs. Fabric: Shirting. 100% cotton. Wash cold or dry clean. Made in United Kingdom. Length: 33in / 84cm, from shoulder Measurements from size S Length: 33in / 84cm, from shoulder Measurements from size S

A.W.A.K.E. Apron Skirt

Raw-edged ruffles bring unique style to this bright A.W.A.K.E. skirt. Hidden back zip. Side slits. Unlined. Fabric: Textured weave. 93% linen/7% polyurethane. Dry clean. Made in United Kingdom. Length: 33.5in / 85cm, from shoulder Measurements from size 38 Sizes listed are . Length: 33.5in / 85cm, from shoulder Measurements from size 38

A.W.A.K.E. Frill Dress

A ruffled bodice overlay brings bold style to this metallic A.W.A.K.E. dress. A toggle drawstring gathers the hem. Hidden back zip. Unlined. Fabric: Coated, metallic weave. 100% cotton. Hand wash or dry clean. Made in United Kingdom. Length: 38.5in / 98cm, form center back Measurements from size 38 Sizes listed are . Length: 38.5in / 98cm, form center back Measurements from size 38

A.W.A.K.E. ballon sleeves blouse

White cotton blend ballon sleeves blouse from A.W.A.K.E.. Polyurethane 5% Polyester 33% Cotton 62% Machine Wash

A.W.A.K.E. Striped wing-sleeved cotton-poplin top

Finding inspiration in the most unlikely places, A.W.A.K.E. looks to the fluid form of the jellyfish for SS17 Product number: COLOUR: Navy COMPOSITION: 100% cotton. CARE: Machine wash COUNTRY OF ORIGIN: UK Lightweight cotton-poplin Navy and white striped Round neck, ruffled-wing short sleeves Gathered at the front and back Centre-back concealed zip fastening Fits true to size Slim fitting through the shoulders, falls loose over the bust Model is 5ft 10in/ 1.78m, is a size UK08 and wears a size 36FR (UK08/ US04/ 40IT)

A.W.A.K.E. Asymmetric virgin-wool blend top

Product number: COLOUR: Orange COMPOSITION: 83% virgin wool, 17% nylon. CARE: Dry clean COUNTRY OF ORIGIN: UK Lightweight textured virgin-wool blend Close-fitting neckline, fold-over collar, short sleeves Asymmetric ruffled hemline, raw-edge collar and hem Centre-back concealed top hook and zip fastening Fitted through the bust Slim fitting at the waist Those with a curvier figure should take a size larger Model is 5ft 10in/ 1.78m, is a size UK08 and wears a size 36FR (UK08/ US04/ 40IT)

A.W.A.K.E. Wrap-effect striped cotton-poplin shirt

A.W.A.K.E.'s statement-making SS17 collection is an ode to the jellyfish – a theme that translates loud and clear on this navy and white striped cotton-poplin shirt. It's cut to wrap around the body with side ties to skew the silhouette, and turns to reveal a beige linen-blend appliqué that's illustrated with the underwater creature. Let it speak volumes over slim, cropped trousers. Product number: COLOUR: Navy COMPOSITION: 100% cotton. CARE: Machine wash COUNTRY OF ORIGIN: UK Lightweight cotton-poplin Navy-blue and white striped Jellyfish-print linen-blend appliqué back Point-collar, long sleeves, button-fastening cuffs Asymmetric self-tie side fastening, wrap-style effect Centre-front button fastening Fits true to size Designed for an oversized and loose-fitting style Use tie to cinch in at the waist, creating a personalised fit Model is 5ft 10in/ 1.78m, is a size UK08 and wears a size S (UK08/ US04/40IT/ 36FR)

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A.W.A.K.E. was founded in 2012 by Natalia Alaverdian. Natalia's unique eye for fashion has developed through a multi-disciplinary career encompassing styling, art direction and photography.

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