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Founded by a group of friends from London and California, FRAME blends L.A.'s denim heritage with the capital's edgy attitude. Created for the woman who wears jeans to "frame her look and complement her figure", the collection stands out for its innovative washes and cutting-edge fabrics.

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Founded by a group of friends from London and California, FRAME blends L.A.'s denim heritage with the capital's edgy attitude. Created for the woman who wears jeans to "frame her look and complement her figure", the collection stands out for its innovative washes and cutting-edge fabrics.

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