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Happiness Brand Philosophy It all started in 2007 with a relationship between an Italian family factory and a fashion student from Los Angeles. They began to express themselves through t-shirts and started to sell them to friends and local retailers. In a couple of months Happiness became very popular and started to develop a full collection approaching high fashion. In a moment in which Happiness was needed, the brand began to spread worldwide becoming popular between top retailers. A positive feeling mixed with high end fashion makes the brand very forward in the products, in the designs and in the constant development of rockin’ ideas. Vertical integration Yuma Italia since 1984.

HAPPINESS Sweatshirt

Zusammensetzung: 100% Baumwolle Details: einfarbig, Rundhalsausschnitt, lange Ärmel, Logo, vorderseitiger Verschluss, Reißverschluss, viele Taschen Säuregrün

HAPPINESS Denim trousers

Composition: 97% Cotton, 3% Elastane Details: denim, solid colour, mid rise, coloured wash, front closure, drawstring closure, single pocket, torn fabric, logo, comfort fit Measurements: Width at end 5.46 inches Black

HAPPINESS Sweatshirt

Composition: 50% Cotton, 50% Polyether Details: solid color, round collar, long sleeves, glitter, print, rear closure, zip closure, no pockets, lined interior Lead

HAPPINESS Casual trouser

Composition: 85% Cotton, 9% Acrylic, 3% Elastane, 2% Other Fibres, 1% Polyamide Details: sweatshirt fleece, basic solid colour, mid rise, comfort fit, tapered leg, logo, drawstring closure, multipockets, sporty Measurements: Width at end 4.29 inches Black

HAPPINESS T-shirt

Composition: Cotton Details: jersey, solid color, round collar, short sleeves, print, no pockets White

HAPPINESS Sweatshirt

Composition: 100% Cotton Details: leopard design, round collar, long sleeves, print, front closure, zip closure, multipockets Sand

HAPPINESS T-shirt

Composition: 100% Cotton Details: jersey, solid color, round collar, short sleeves, logo, print, no pockets White

HAPPINESS Long dress

Composition: 60% Polyamide, 30% Viscose, 7% Wool, 3% Cashmere Details: no fastening, knitted, lamé, basic solid color, round collar, sleeveless, brooch, tube dress Black

HAPPINESS Casual trouser

Composition: 75% Cotton, 10% Polyester, 9% Polyamide, 6% Elastane Details: jersey, lamé, solid colour, high waisted, regular fit, tapered leg, logo, logo, elasticised waist, multipockets, with elastic bottom, side seam stripes, pants Measurements: Width at end 3.9 inches Copper

HAPPINESS Casual trouser

Composition: 100% Cotton Details: sweatshirt fleece, basic solid colour, mid rise, slim fit, straight leg, logo, no pockets, zips at hem, sporty Measurements: Width at end 5.07 inches Black

HAPPINESS Casual trouser

Composition: 100% Cotton Details: sweatshirt fleece, solid colour, comfort fit, tapered leg, mid rise, print, drawstring closure, single pocket, sporty Measurements: Width at end 4.68 inches Beige

HAPPINESS Casual trouser

Composition: 72% Cotton, 28% Polyester Details: sweatshirt fleece, solid colour, mid rise, comfort fit, tapered leg, logo, lacing, multipockets, sporty Measurements: Width at end 4.68 inches Red

HAPPINESS T-shirt

Composition: 100% Cotton Details: jersey, solid color, round collar, short sleeves, beaded detailing, contrasting applications, no pockets Black

HAPPINESS Sweatshirt

Composition: 100% Cotton Details: two-tone pattern, round collar, long sleeves, glitter, front closure, zip closure, multipockets Steel grey

HAPPINESS Casual trouser

Composition: 100% Cotton Details: sweatshirt fleece, solid colour, mid rise, regular fit, tapered leg, contrasting applications, logo, drawstring closure, single pocket, sporty Measurements: Width at end 5.07 inches Salmon pink

HAPPINESS Casual trouser

Composition: 100% Cotton Details: sweatshirt fleece, solid colour, mid rise, regular fit, tapered leg, contrasting applications, logo, drawstring closure, single pocket, sporty Measurements: Width at end 5.07 inches Beige

HAPPINESS Casual trouser

Composition: 100% Cotton Details: sweatshirt fleece, basic solid colour, mid rise, slim fit, logo, straight leg, no pockets, zips at hem, pants Measurements: Width at end 5.07 inches Grey

HAPPINESS T-shirt

Composition: 100% Cotton Details: jersey, solid colour, round collar, short sleeves, logo, print, no pockets White

HAPPINESS T-shirt

Composition: 100% Cotton Details: jersey, solid colour, round collar, short sleeves, print, no pockets White

HAPPINESS Casual trouser

Composition: 100% Cotton Details: sweatshirt fleece, solid colour, high waisted, comfort fit, tapered leg, print, logo, drawstring closure, single pocket, sporty Measurements: Width at end 4.68 inches Dark blue

HAPPINESS Casual trouser

Composition: 100% Cotton Details: sweatshirt fleece, solid colour, high waisted, comfort fit, tapered leg, print, logo, drawstring closure, single pocket, sporty Measurements: Width at end 4.68 inches Green

HAPPINESS Casual trouser

Composition: 100% Cotton Details: sweatshirt fleece, solid colour, mid rise, comfort fit, tapered leg, logo, print, drawstring closure, multipockets, sporty Measurements: Width at end 3.9 inches Blue

HAPPINESS Casual trouser

Composition: 100% Cotton Details: sweatshirt fleece, solid colour, mid rise, comfort fit, tapered leg, logo, print, drawstring closure, multipockets, sporty Measurements: Width at end 3.9 inches Light green

HAPPINESS Casual trouser

Composition: 100% Cotton Details: sweatshirt fleece, solid colour, mid rise, comfort fit, tapered leg, logo, print, drawstring closure, multipockets, sporty Measurements: Width at end 3.9 inches Sky blue

HAPPINESS T-shirt

Composition: 100% Cotton Details: jersey, solid color, round collar, short sleeves, print, no pockets Black

HAPPINESS T-shirt

Composition: 100% Cotton Details: jersey, solid color, round collar, short sleeves, print, no pockets White

HAPPINESS Casual trouser

Composition: 100% Cotton Details: sweatshirt fleece, basic solid colour, mid rise, regular fit, tapered leg, print, logo, multipockets, drawstring closure, pants Measurements: Width at end 3.9 inches Light grey

HAPPINESS T-shirt

Composition: 100% Cotton Details: jersey, floral design, round collar, short sleeves, logo, no pockets White

HAPPINESS Denim trousers

Composition: 90% Cotton, 9% Polyester, 1% Elastane Details: sweatshirt fleece, denim, solid colour, high waisted, dark wash, front closure, drawstring closure, multipockets, with elastic bottom, logo, comfort fit Measurements: Width at end 4.29 inches Blue

HAPPINESS T-shirt

Composition: 100% Cotton Details: jersey, solid color, round collar, short sleeves, logo, print, no pockets White

HAPPINESS T-shirt

Composition: 100% Cotton Details: jersey, solid color, round collar, short sleeves, print, no pockets White

HAPPINESS Party dress

Composition: 72% Cotton, 28% Polyester Details: sweatshirt fleece, solid color, round collar, long sleeves, contrasting applications, single pocket, no fastening, dress Black

HAPPINESS Shorts

Composition: 100% Polyester Details: jersey, multicolor pattern, logo, drawstring closure, no pockets, pants Measurements: Width at end 25 cm Beige

HAPPINESS 3/4-length trousers

Composition: 100% Cotton Details: sweatshirt fleece, solid colour, mid rise, comfort fit, tapered leg, tassels, logo, drawstring closure, no pockets, coated effect, side seam stripes, sporty Measurements: Width at end 5.85 inches Silver

HAPPINESS Casual trouser

Composition: 100% Polyester Details: faux leather, openwork, basic solid colour, mid rise, slim fit, tapered leg, logo, no pockets, pants Measurements: Width at end 5.07 inches Black

HAPPINESS Sweatshirt

Composition: 100% Cotton Details: solid color, round collar, long sleeves, logo, print, no pockets Grey

HAPPINESS T-shirt

Composition: 100% Cotton Details: jersey, solid color, round collar, short sleeves, print, no pockets White

HAPPINESS T-shirt

Composition: 100% Cotton Details: jersey, solid color, round collar, short sleeves, print, no pockets White

HAPPINESS T-shirt

Composition: 100% Cotton Details: jersey, solid color, round collar, short sleeves, sequins, no pockets Black

HAPPINESS T-shirt

Composition: 100% Cotton Details: jersey, solid color, round collar, short sleeves, logo, print, no pockets White

HAPPINESS Sweatshirt

Composition: 100% Polyester Details: velvet, satin, basic solid color, v-neckline, long sleeves, logo, front closure, zip closure, multipockets Black

HAPPINESS Sweatshirt

Composition: 100% Cotton Details: solid color, round collar, long sleeves, print, front closure, zip closure, multipockets Lead

HAPPINESS Sweatshirt

Composition: 100% Cotton Details: solid color, round collar, long sleeves, logo, front closure, zip closure, multipockets Beige

HAPPINESS T-shirt

Composition: 100% Cotton Details: jersey, solid color, round collar, short sleeves, logo, print, no pockets White

HAPPINESS 3/4-length trousers

Composition: 100% Cotton Details: sweatshirt fleece, leopard design, mid rise, comfort fit, tapered leg, no appliqués, elasticised waist, multipockets, side seam stripes, sporty Measurements: Width at end 6.24 inches Beige

HAPPINESS T-shirt

Composition: 54% Polyamide, 40% Viscose, 6% Lurex® Details: jersey, tulle, lamé, solid color, round collar, long sleeves, print, no pockets Black

HAPPINESS Jacket

Composition: 98% Cotton, 2% Elastane Details: gabardine, flashes, print, stretch, solid color, classic neckline, single-breasted , button closing, two breast pockets, multipockets, long sleeves, lined interior, outerwear Measurements: Length 59 cm Military green

HAPPINESS T-shirt

Composition: 96% Viscose, 4% Elastane Details: jersey, basic solid color, round collar, short sleeves, sequins, no pockets, stretch Black

HAPPINESS T-shirt

Composition: 100% Cotton Details: jersey, solid color, round collar, short sleeves, rhinestones, print, no pockets White

HAPPINESS T-shirt

Composition: 100% Cotton Details: jersey, solid colour, round collar, short sleeves, no appliqués, no pockets White

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Happiness Brand Philosophy
It all started in 2007 with a relationship between an Italian family factory and a fashion student from Los Angeles. They began to express themselves through t-shirts and started to sell them to friends and local retailers.

In a couple of months Happiness became very popular and started to develop a full collection approaching high fashion.

In a moment in which Happiness was needed, the brand began to spread worldwide becoming popular between top retailers.

A positive feeling mixed with high end fashion makes the brand very forward in the products, in the designs and in the constant development of rockin’ ideas.

Vertical integration Yuma Italia since 1984.

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