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Happiness Brand Philosophy It all started in 2007 with a relationship between an Italian family factory and a fashion student from Los Angeles. They began to express themselves through t-shirts and started to sell them to friends and local retailers. In a couple of months Happiness became very popular and started to develop a full collection approaching high fashion. In a moment in which Happiness was needed, the brand began to spread worldwide becoming popular between top retailers. A positive feeling mixed with high end fashion makes the brand very forward in the products, in the designs and in the constant development of rockin’ ideas. Vertical integration Yuma Italia since 1984.

HAPPINESS Mini skirt

Composition: 97% Cotton, 3% Elastane Details: flannel, checked design, buckle, snap button closure, front closure, multipockets, unlined, wrap style Measurements: Length 38 cm Red

HAPPINESS Bomber

Composition: 50% Cotton, 50% Polyester Details: crêpe, faux leather, logo, solid color, round collar, single-breasted , zip, multipockets, long sleeves, knitted cuffs, lined interior, bomber Measurements: Length 68 cm Black

HAPPINESS Cardigan

Composition: 80% Wool, 20% Polyamide Details: lightweight sweater, two-tone pattern, deep neckline, long sleeves, front closure, multipockets, print Grey

HAPPINESS Jumpsuit/one piece

Composition: 98% Cotton, 2% Elastane Details: sweatshirt fleece, faded effect, stained effect, v-neckline, sleeveless, logo, multipockets, hook-and-eye closure, rear closure, mid rise, solid color Measurements: Width at end 13 cm Blue

HAPPINESS Sweatshirt

Composition: 100% Cotton Details: solid color, round collar, long sleeves, print, single pocket Grey

HAPPINESS T-shirt

Composition: 100% Cotton Details: jersey, print, leopard design, round collar, long sleeves, no pockets Black

HAPPINESS T-shirt

Composition: 100% Cotton Details: jersey, solid color, round collar, short sleeves, print, no pockets White

HAPPINESS Bomber

Composition: 100% Polyamide Details: techno fabric, print, logo, solid colour, round collar, single-breasted , multipockets, long sleeves, lined interior, bomber Measurements: Length 17.94 inches Black

HAPPINESS Overalls

Composition: 100% Cotton Details: sweatshirt fleece, round collar, sleeveless, logo, print, no pockets, mid rise, drawstring waist, solid color Measurements: Width at end 30 cm Grey

HAPPINESS Casual pants

Composition: 50% Viscose, 50% Polyurethane Details: faux leather, logo, solid color, mid rise, tapered leg, slim fit, elasticized waist, no pockets, zips at hem, pants Measurements: Width at end 13 cm Black

HAPPINESS Laced shoes

Composition: Soft Leather Details: leather, no appliqués, solid color, round toeline, leather lining, lug sole, square heel, contains non-textile parts of animal origin Measurements: Heel height 4 cm Black

HAPPINESS Checked shirt

Composition: 100% Viscose Details: plain weave, print, logo, checked design, classic neckline, long sleeves, buttoned cuffs, front closure, button closing, two breast pockets Black

HAPPINESS Casual pants

Composition: 100% Cotton Details: sweatshirt fleece, leopard design, mid rise, regular fit, tapered leg, logo, drawstring closure, single pocket, sporty Measurements: Width at end 12 cm Camel

HAPPINESS Casual trouser

Composition: 100% Cotton Details: sweatshirt fleece, rhinestones, solid colour, mid rise, tapered leg, comfort fit, drawstring closure, single pocket, sporty Measurements: Width at end 5.07 inches Dark brown

HAPPINESS T-shirt

Composition: 100% Cotton Details: jersey, print, solid color, round collar, short sleeves, no pockets White

HAPPINESS Casual trouser

Composition: 100% Cotton Details: sweatshirt fleece, solid colour, mid rise, comfort fit, tapered leg, logo, rhinestones, drawstring closure, multipockets, sporty Measurements: Width at end 5.46 inches Steel grey

HAPPINESS 3/4 length short

Composition: 70% Cotton, 30% Polyester Details: sweatshirt fleece, logo, solid color, mid rise, tapered leg, comfort fit, drawstring closure, multipockets, sporty Measurements: Width at end 12 cm Steel grey

HAPPINESS Casual pants

Composition: 80% Cotton, 20% Polyester Details: sweatshirt fleece, torn fabric, print, solid color, mid rise, tapered leg, comfort fit, drawstring closure, multipockets, sporty Measurements: Width at end 12 cm Grey

HAPPINESS Casual pants

Composition: 70% Tussah silk, 30% Polyamide Details: plain weave, no appliqués, solid color, tapered leg, slim fit, mid rise, button, zip, no pockets, pants Measurements: Width at end 12 cm Black

HAPPINESS Knee length skirt

Composition: 100% Cotton Details: sweatshirt fleece, logo, fringe, solid color, multipockets, rear closure, zip closure, unlined, tube dress Measurements: Length 45 cm Black

HAPPINESS Casual trouser

Composition: 100% Cotton Details: sweatshirt fleece, belt, logo, solid colour, mid rise, tapered leg, comfort fit, multipockets, sporty Measurements: Width at end 4.68 inches Red

HAPPINESS Sweatshirt

Zusammensetzung: 100% Baumwolle Details: Sweatshirtstoff, Aufdruck, einfarbig, Rundhalsausschnitt, lange Ärmel, ohne Taschen, Destroyed-Look Weiß

HAPPINESS T-shirt

Composition: 80% Cotton, 20% Polyester Details: jersey, torn fabric, logo, print, solid color, round collar, short sleeves, no pockets Ivory

HAPPINESS Sweatshirt

Composition: 100% Cotton Details: solid color, round collar, long sleeves, logo, front closure, zip closure, multipockets Dark brown

HAPPINESS Sweatshirt

Composition: 45% Polyester, 45% Polyamide, 10% Elastane Details: lace, two-tone pattern, round collar, long sleeves, print, no pockets, stretch Mauve

HAPPINESS Casual pants

Composition: 100% Cotton Details: lace, sweatshirt fleece, no appliqués, multicolor pattern, mid rise, tapered leg, comfort fit, drawstring closure, multipockets, sporty Measurements: Width at end 15 cm Light grey

HAPPINESS Sweatshirt

Composition: 63% Polyester, 29% Cotton, 8% Polyamide Details: floral design, round collar, long sleeves, lamé, logo, no pockets Grey

HAPPINESS Casual trouser

Composition: 82% Polyester, 15% Viscose, 3% Elastane Details: crêpe, solid colour, high waisted, regular fit, wide leg, print, elasticised waist, no pockets, pants Measurements: Width at end 10.92 inches Black

HAPPINESS Sweatshirt

Composition: 100% Cotton Details: solid color, round collar, long sleeves, logo, front closure, zip closure, multipockets Grey

HAPPINESS Sweatshirt

Composition: 100% Cotton Details: solid color, round collar, long sleeves, print, front closure, zip closure, multipockets White

HAPPINESS Sweatshirt

Composition: 50% Polyester, 30% Cotton, 20% Viscose Details: sweatshirt fleece, coated effect, solid color, round collar, long sleeves, no appliqués, no pockets, unlined, side slit hemline Light brown

HAPPINESS 3/4 length trousers

Composition: 100% Polyester Details: lace, solid colour, mid rise, comfort fit, tapered leg, no appliqués, laces, no pockets, pants Measurements: Width at end 4.68 inches Dark blue

HAPPINESS 3/4 length short

Composition: 100% Polyester Details: lace, floral design, mid rise, comfort fit, straight leg, draped detailing, no pockets, pants Measurements: Width at end 13 cm Orange

HAPPINESS Sweatshirt

Composition: 100% Cotton Details: solid colour, round collar, long sleeves, print, single pocket White

HAPPINESS Casual trouser

Composition: 100% Cotton Details: sweatshirt fleece, leopard design, mid rise, slim fit, tapered leg, logo, drawstring closure, single pocket, with elastic bottom, sporty Measurements: Width at end 4.1 inches Lilac

HAPPINESS T-shirt

Composition: 100% Cotton Details: jersey, logo, print, solid color, round collar, short sleeves, no pockets White

HAPPINESS Short dress

Composition: 50% Cotton, 50% Polyester Details: tulle, sweatshirt fleece, contrasting applications, two-tone pattern, round collar, long sleeves, no pockets, lined interior, no fastening, dress Grey

HAPPINESS Casual pants

Composition: 65% Cotton, 35% Polyester Details: sweatshirt fleece, two-tone pattern, mid rise, comfort fit, tapered leg, logo, contrasting applications, drawstring closure, multipockets, sporty Measurements: Width at end 8 cm Military green

HAPPINESS Casual trouser

Composition: 70% Cotton, 30% Polyester Details: sweatshirt fleece, solid colour, mid rise, comfort fit, tapered leg, logo, rhinestones, drawstring closure, multipockets, sporty Measurements: Width at end 4.29 inches Light grey

HAPPINESS Casual pants

Composition: 100% Cotton Details: sweatshirt fleece, solid color, mid rise, comfort fit, tapered leg, contrasting applications, logo, drawstring closure, single pocket, sporty Measurements: Width at end 12 cm Beige

HAPPINESS Sneakers

Composition: Textile fibers Details: no appliqués, two-tone pattern, slip on, round toeline, flat, lined interior, rubber cleated sole, contains non-textile parts of animal origin, faux leather, synthetic fibre, laminated effect Lead

HAPPINESS Casual pants

Composition: 100% Cotton Details: sweatshirt fleece, solid color, mid rise, comfort fit, tapered leg, rhinestones, logo, multipockets, sporty Measurements: Width at end 13 cm Pink

HAPPINESS Casual pants

Composition: 100% Cotton Details: sweatshirt fleece, solid color, mid rise, slim fit, tapered leg, logo, drawstring closure, multipockets, sporty Measurements: Width at end 11.5 cm Deep purple

HAPPINESS Short dress

Composition: 100% Cotton Details: sweatshirt fleece, worn effect, basic solid color, round collar, long sleeves, print, no pockets, unlined, no fastening, dress Black

HAPPINESS Sneakers

Composition: Textile fibers Details: no appliqués, two-tone pattern, slip on, round toeline, flat, lined interior, rubber cleated sole, contains non-textile parts of animal origin, faux leather, synthetic fibre, laminated effect Gold

HAPPINESS Sneakers

Composition: Soft Leather, Textile fibers Details: bouclé, split leather, no appliqués, multicolor pattern, zip closure, round toeline, flat, leather lining, rubber cleated sole, contains non-textile parts of animal origin Khaki

HAPPINESS T-shirt

Composition: 100% Cotton Details: jersey, solid color, round collar, short sleeves, logo, print, no pockets Coral

HAPPINESS T-shirt

Composition: 100% Cotton Details: jersey, solid colour, round collar, short sleeves, print, no pockets Grey

HAPPINESS Sweatshirt

Composition: 100% Cotton Details: solid color, round collar, long sleeves, logo, contrasting applications, no pockets, side slit hemline Grey

HAPPINESS Sweatshirt

Composition: 100% Cotton Details: tulle, multicolor pattern, round collar, long sleeves, print, contrasting applications, no pockets Black

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Happiness Brand Philosophy
It all started in 2007 with a relationship between an Italian family factory and a fashion student from Los Angeles. They began to express themselves through t-shirts and started to sell them to friends and local retailers.

In a couple of months Happiness became very popular and started to develop a full collection approaching high fashion.

In a moment in which Happiness was needed, the brand began to spread worldwide becoming popular between top retailers.

A positive feeling mixed with high end fashion makes the brand very forward in the products, in the designs and in the constant development of rockin’ ideas.

Vertical integration Yuma Italia since 1984.

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