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English-Spanish designer Clara Lago founded Pitusa in 2010, looking to make high-quality pieces with a blend of effortless comfort and bold color. Spanish for “cute, funny little girl,” Pitusa was Lago’s childhood nickname, and the brand embraces this sensibility with its bright, lighthearted aesthetic that transitions easily from beach to street.

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English-Spanish designer Clara Lago founded Pitusa in 2010, looking to make high-quality pieces with a blend of effortless comfort and bold color. Spanish for “cute, funny little girl,” Pitusa was Lago’s childhood nickname, and the brand embraces this sensibility with its bright, lighthearted aesthetic that transitions easily from beach to street.

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