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Today Ted Baker is a global lifestyle brand offering menswear, womenswear, accessories and everything in between. A quintessentially British brand, Ted Baker is famed for its quirky yet commercial fashion offering, high quality design detailing and distinctive use of pattern and colour. The brand's unconventional approach to fashion, irreverent sense of humour and, above all, unswerving attention to detail appeals to style-conscious men and women who trust Ted to deliver that certain something out of the ordinary. In order to protect the ethos and persona for which we have gained an enviable reputation, we always ask ourselves the question…."Would Ted do it that way?"

TED BAKER Kate Print Leather Strap Watch, 38mm

BLACK/ BLACK/ ROSE GOLD

TED BAKER Micla Floral Fit-And-Flare Satin And Twill Dress

You can easily pictureTED BAKER’s HQ as more of a florist than a fashion house. Its latest flowery print, nicknamed ‘Playful Poppy’, is washed and printed across the skirt of the Micla dress , adding bold bursts of colour to the lustrous satin profile. Kept simple at the twill bodice, with detail reserved for a tonal bow stitched at each shoulder, it’s ready for summer parties when paired with strappy sandals in an eye-catching colour. White

TED BAKER Colour By Numbers Gutai Knitted Top

British high street brandTED BAKERlets the silhouette do all the talking for its latest Colour by Numbers collection. Working women who fear the midriff needn’t worry, as this finely knitted and cropped Gutai top is cleverly tempered by a lightweight and concertina pleated peplum-style underlay. Try it with a mini skirt for work-to-week dressing, just simply slip on your favourite court heels and grab a clutch to be on your way. Ivory Navy

TED BAKER Colour By Numbers Gutai Knitted Top

British high street brandTED BAKERlets the silhouette do all the talking for its latest Colour by Numbers collection. Working women who fear the midriff needn’t worry, as this finely knitted and cropped Gutai top is cleverly tempered by a lightweight and concertina pleated peplum-style underlay. Try it with a mini skirt for work-to-week dressing, just simply slip on your favourite court heels and grab a clutch to be on your way. Ivory Navy

TED BAKER Colour By Numbers Ginati Asymmetric Cotton-Blend Sweater

TED BAKER’s Colour By Numbers collection conceptualises weekday styling as a mix-and-match formula. Easy to pair with your favourite denim and tailoring alike, the edit includes the Ginati jumper . Its sharp lines are formed from asymmetric panelling, emphasised by contrast trim that traces the hems. Spun from a lightweight cotton blend, this long-sleeved knit is a way to cover up without any style compromise. Ivory Orange

TED BAKER Colour By Numbers Ginati Asymmetric Cotton-Blend Sweater

TED BAKER’s Colour By Numbers collection conceptualises weekday styling as a mix-and-match formula. Easy to pair with your favourite denim and tailoring alike, the edit includes the Ginati jumper . Its sharp lines are formed from asymmetric panelling, emphasised by contrast trim that traces the hems. Spun from a lightweight cotton blend, this long-sleeved knit is a way to cover up without any style compromise. Ivory Orange

TED BAKER Paint Splatter-Print Twill Dress

Established in 1987, British brandTED BAKERis unfaltering in its attention to detail and focus on quality. Falling to just above the knee, this dress has an aesthetically pleasing design which leads to a loose-fit. Finished in an all-over paint splatter-print, this is a fun piece to add a touch of vibrancy and creativity to your look. Ivory

TED BAKER Off-The-Shoulder Skater Dress

Do silhouettes get more flattering than this? A frilled, off-the-shoulder neckline glides into a fitted bodice and skater skirt, creating the unerringly playful shape of the Dilpree dress . Knitted with tonal stripes that add some subtle texture, thisTED BAKERdesign is a testament to the brand’s timeless aesthetic and contemporary style codes. For balmy summer days, you need nothing more than wedge sandals in a stand-out hue. White

TED BAKER Colour By Numbers Papron Stretch-Crepe Mini Dress

British high street brandTED BAKERlets your legs do the talking with a few thigh-grazing cuts for its latest Colour by Numbers collection. For a literal twist on a classic, opt for this Papron mini dress . Expertly crafted from stretch crepe, the sleeveless silhouette is seemingly simple with a round neckline and shift-style confidence, however, this precision-panelled design has a knotted detail at the front that screams effortless and easy style. Ivory Navy Orange

TED BAKER Kensington Floral-Print Shell Parka

A veritable head gardener of evergreen prints, florals have long provided the design team atTED BAKERwith a rich harvest. This time, they're transferring them from red carpet-worthy dresses to the humble parka , creating a statement answer to dull drizzle and rain. Shell fabric keeps it looking crisp and allows for a photo-realistic finish; kept trim and tailored, let it give your jeans and trainers a lift. Black

TED BAKER Sleeveless Frill-Detail Crepe Top

Designing the type of pieces that look crisp, polished and require minimal styling,TED BAKERis a lifeline for days when we want to look our best without having to put in more effort than is necessary. As always, there's an unexpected plot twist to this top, as the V-neck is subverted with ruffles around the neck and hem, balancing the austere with the ostentatious. Slip it on over cropped trousers and heels to ace the day's styling. Black Ivory

TED BAKER Peplum Textured Woven Dress

Do ruffles have you clicking the 'add to bag' button several times a week? You're in luck.TED BAKERhas worked this season's must-have detail into a grown-up take on the shift. Constructed from a mesh-like layered fabric, this dress has been inventively tailored with notches at the neck to frame your décolletage and a belted peplum giving a killer hourglass silhouette. You need little else but heels and your fabulous self to make an impact. Mid grey Navy

TED BAKER Ruffle-Detail Woven Pencil Skirt

Never overcomplicating its designs with too many details,TED BAKER's pieces are designed to make their statement repeatedly, not just once a season. It's the case with this woven skirt . While cut to knee-length and kept to all-black for maximum wearability, the front fold and swoop of ruffles running hem to waist create much more drama than the usual pencil. Wear a loose, boxy top above it for day and tuck a sheer cami in when darkness falls. Black

TED BAKER Sleeveless Frill-Detail Crepe Top

Designing the type of pieces that look crisp, polished and require minimal styling,TED BAKERis a lifeline for days when we want to look our best without having to put in more effort than is necessary. As always, there's an unexpected plot twist to this top, as the V-neck is subverted with ruffles around the neck and hem, balancing the austere with the ostentatious. Slip it on over cropped trousers and heels to ace the day's styling. Black Ivory

TED BAKER Twist-Neck Woven Pencil Dress

Hitching a twist-neck top to a pencil skirt,TED BAKER's dress on paper sounds daring but in reality makes utter sense. Mining the trend for unusual folds and pleats that's trickled down from the catwalk, the confident British label has belted this design at the waist, so the bare minimum of styling is required to make you look flawless. Though if you're willing to amp it up, a Ted Baker clutch won't go amiss. Black

TED BAKER Sleeveless Pleat-Detail Crepe Top

While its mysterious founder stays on the sidelines, theTED BAKERteam is hard at work creating a vibrant design world for fans to step into. And while we love the label's printed pieces, they benefit from a simple accompaniment like this crepe top . Catering to those who like the breeziness of a tee but the more polished look of a blouse, it's trimmed with satin and cut with a tunic-like lower back - best served untucked. Navy

TED BAKER Bow-Detailed Woven Jacket

TED BAKER’s beginnings in a Glaswegian tailoring shop still inform the basis of the label’s designs today, as seen in the clean cut of this peplum-waist jacket. Crafted in a cropped length, its padded shoulders and notched cuffs are all about delivering on silhouette while the brand’s signature bow details coordinate seamlessly with the matching trousers. Neat, sleek and sophisticated; dusk-to-dawn styling has never been more fuss-free. Mid grey Navy

TED BAKER Kensington Floral-Print Cold-Shoulder Top

Exposing the darker side ofTED BAKER's floral obsessions, see the Kensington top as an evolution of last season's abiding themes, namely cold shoulders and looser, peasant-style blouses. Rendered in the label's signature satin-like crepe for a structured finish, it's also far sleeker, suited to days heading up the boardroom or evenings sipping cocktails, ideally worn with the co-ord trousers. Black

TED BAKER Tylea High-Rise Satin Midi Skirt

A classic prom silhouette never strays far from designers' imaginations.TED BAKERin particular knows the power of a full A-line shape and its figure-flattering qualities. The lauded British brand’s Tylea skirt is one such style; shaped to sit on your natural waist, it releases into pleats and falls to the knee in a bolt of sleek, monochrome satin. Tuck in a Bardot blouse and step into strappy sandals for any upcoming summer soirées. Ecru

TED BAKER Lace-Trimmed Knitted Dress

Preferring to indulge in a straightforward pretty aesthetic rather than lean on irony or fall in line with the catwalk,TED BAKERdoesn't mess when it comes to designing a killer dress . We're all in on this knitted number, softly fashioned from stretch material and proudly displaying its best feature front and centre - a triangle of lace that elevates it from great to unmissable. It's a refreshing alternative to the LBD. White

TED BAKER Cold-Shoulder Cotton-Blend Dress

Acclaimed British labelTED BAKERtransforms the 60s shift dress to create this long-sleeved dress . As part of the brand’s Cottoned On collection, this design sweeps fluidly from the halterneck, with gathers at the front and a pleat in the back creating that classic loose-fit silhouette. Cut so that the sleeves sit off-the-shoulder, it’s bang up to date for SS17. White

TED BAKER Tayya Frilled-Trim Crepe Top

Ruffles have been around for a few seasons now – invest now inTED BAKER's design that's set to outlast the trend. What provides the Tayya top with its staying power is the subtlety of its detail; the frills that flutter at the sleeve are arranged in orderly pleats – a far cry from flounce. Otherwise sleek and simple, this pared-back style transitions from day to dinner with a pair of skinny-fit jeans and classic courts. Black Ecru

TED BAKER Tayya Frilled-Trim Crepe Top

Ruffles have been around for a few seasons now – invest now inTED BAKER's design that's set to outlast the trend. What provides the Tayya top with its staying power is the subtlety of its detail; the frills that flutter at the sleeve are arranged in orderly pleats – a far cry from flounce. Otherwise sleek and simple, this pared-back style transitions from day to dinner with a pair of skinny-fit jeans and classic courts. Black Ecru

TED BAKER Lola Floral Cold-Shoulder Woven Dress

Meet Lola, a dress that’s raring to party this summer. Acclaimed British brandTED BAKERtreats this style to one of its fabled floral motifs – this one’s named ‘Playful Poppy – with a bright and bold bloom that bursts into life across the stretch fabric. Arranged with cutout sleeves that blossom into frills, this V-neck design looks effortlessly styled with an envelope clutch and block-heeled sandals. White

TED BAKER Husher Frilled Stretch-Cotton Dress

Turning the volume up to ten,TED BAKER’s Cottoned On collection says: the bigger the silhouette, the better. Spun from stretch cotton, this off-the-shoulder dress slips into flouncy sleeves, each piled up in ruffled tiers. Demonstrating why it’s become a favoured brand amongst party goers, it’s shaped sleekly through to the high-high hem to provide the perfect counterbalance to all those frills: just add shiny heels. White

TED BAKER Fai Printed-Lining Leather Jacket

Sleek style with a playful personality: that's the essence ofTED BAKER’s season-defying aesthetic. The British brand reveals its quirks ever so subtly with the Fai jacket . What appears at first glance to be a straightforward leather style that’s shaped with a minimal collarless silhouette and decorated with gold-toned hardware, reveals in its lining a dazzling print. They do say that diamonds are a girl’s best friend, after all. Black

TED BAKER Flared-sleeve jersey sweatshirt

As tongue-in-cheek as ever,TED BAKERtaps into athleisure in its own playful way with its ‘Ted Says Relax’ collection. Experimenting with classic sportswear silhouettes, the British brand frees up the proportions of a crewneck sweatshirt to create this jersey style. Fanning open at the sleeves, the flounce is tempered by taw edges and ribbed trims for a knit that deserves to be worn at weekend brunches, rather than for bench pressing. Black Dusky pink Light grey

TED BAKER Colour By Numbers Webster Plant-Print Chiffon Top

From horticultural prints to clean-lined silhouettes,TED BAKER’s Colour by Numbers collection is the definition of fresh. Honouring a tried-and-tested T-shirt shape, the British brand reconfigures the Wepster top with concertina pleats folded through the back and a dropped hem that creates a fanned-out effect. Not to be outdone, the front features a sprouting botanical print that’s a far cry from expected florals. Ivory

TED BAKER Colour By Numbers Lande Paint-Print Twill Top

More Jackson Pollock than paintball,TED BAKER’s splash of print is as artful as it is playful. The vibrant pattern provides a colourful canvas for the Lande top that’s spun with a breezy twill texture and cut to a simple, boxy silhouette. Slashed at the back and tied up at the sleeves, it makes for an eye-catching alternative to casual tees; style it as such with slim-fit denim in a classic blue wash. Ivory

TED BAKER Monaa Lace-Trimmed Cotton-Blend Dress

British labelTED BAKERcan master a floral print like nobody’s business. Whether it’s hiding inside a checked jacket or blossoming across a skirt, the pattern is a Ted signature. The Monaa dress sees that skill developed, translating flowers to floral lace that embellishes the shoulders and waist of this fit-and-flare style. Crafted in a textured fabric, it’s ready for parties when paired with strappy sandals in a classic, coordinating hue. Black Pale purple White

TED BAKER Colour By Numbers Papron Stretch-Crepe Mini Dress

British high street brandTED BAKERlets your legs do the talking with a few thigh-grazing cuts for its latest Colour by Numbers collection. For a literal twist on a classic, opt for this Papron mini dress . Expertly crafted from stretch crepe, the sleeveless silhouette is seemingly simple with a round neckline and shift-style confidence, however, this precision-panelled design has a knotted detail at the front that screams effortless and easy style. Ivory Navy Orange

TED BAKER Colour By Numbers Papron Stretch-Crepe Mini Dress

British high street brandTED BAKERlets your legs do the talking with a few thigh-grazing cuts for its latest Colour by Numbers collection. For a literal twist on a classic, opt for this Papron mini dress . Expertly crafted from stretch crepe, the sleeveless silhouette is seemingly simple with a round neckline and shift-style confidence, however, this precision-panelled design has a knotted detail at the front that screams effortless and easy style. Ivory Navy Orange

TED BAKER Relaxed-fit skinny jersey track pants

WhenTED BAKERdecided to turn its attention to loungewear, it was bound to be anything but slouchy. Never one to disappoint, the lauded label sculpts cotton-blend jersey to create these jogging bottoms for its ‘Ted Says Relax’ capsule collection. Cut to a relaxed fit, they taper skinny through the leg to narrow cuffs that stretch from calf to ankle. Style yours as Ted intended with one of the brand’s oversized sweatshirts in a contrasting hue. Black Light grey

TED BAKER Sunie Orchid Wonderland-Print Swimsuit

In deep ocean blue, confident coral and flamingo pink,TED BAKER’s Orchid Wonderland print adds a touch of exoticness and mystery to this Sunie swimsuit . Strung up with halterneck ties, the plunging V-neck silhouette is fully lined and fitted with hidden support to smooth and sculpt your most flattering shape. Teamed with a billowing kaftan, it’s the perfect excuse to book that tropical getaway you’ve been dreaming about. Straw

TED BAKER Relaxed-Fit Velvet Top

Often associated with the pomp and ceremony of old-school nobility, velvet and all its luxurious connotations is harnessed by modern designers for attire that’s far more laidback. Tapping into the trend for its Ted Says Relax edit,TED BAKERcuts this panelled T-shirt to a fit that slouches into short sleeves and drops longer at the back hem. Continue the high-low contrast with a pair of tailored jogging bottoms and box-fresh trainers. Black Dusky pink

TED BAKER Ruffled-Waist High-Rise Cropped Stretch-Cotton Pants

Ankle-baring trousers are seriously sought-after for SS17, and British brandTED BAKERhas a characteristically decorative take on the trend. Part of the label’s Cottoned On collection, this pair is shaped with paper-bag pleats and a bow at the high-rise waist to create a cinched-in effect. Skimming straight through the leg in a sleek cut, they’re cropped at the calf – ideal for styling with here-I-am heels. Dusky pink Navy

TED BAKER Emelay Halterneck Pleated Chiffon Dress

Swish into summer parties withTED BAKER’s Emelay dress suspended from your shoulders. Showcasing the British brand’s deftness with chiffon, it’s arranged in knife pleats that makes the fabric flare as you walk. Tied at the neckline with one of the label’s signature bows, this frock is all set for celebrating – team yours with a pair of metallic heels and wear your hair back to accentuate the face-framing halterneck. Mid green Purple

TED BAKER Xaria Geo Floral-Print Twill Bomber Jacket

Characterised by bold tones and relaxed silhouettes,TED BAKERmasters the modern wardrobe with its Colour by Numbers collection. Reimagining the military MA-1 silhouette in the most feminine of ways, this Xaria bomber jacket is defined by an all-over geometric print and floral panels along the sleeves. Striped ribbed trims will work a sporty attitude into your daytime dressing. Grey

TED BAKER Scallop-Detail Tweed And Woven Jacket

Modern without being tricksy to wear,TED BAKER's jacket shows why the label is undoubtedly one of the most-loved labels to come out of the UK in the past decade. This is a brand that's especially adept at the fusion of tailoring with softer silhouettes and sportswear influences - like the rose-gold-tone zip at the front. Panelled in tonal tweed at the yoke and sleeves, it's flawless as part of a winter-white ensemble with skinny pants and a pastel top. Ivory

TED BAKER Bow Neck Woven Peplum Jacket

Impervious to the fads and fading of time, aTED BAKERjacket represents an investment in true style that will repay you through work days, date night and big ticket events better than any statement piece. Attuned to the craftsmanship that a lifelong piece requires, the brand has exceeded itself with this ruffled, asymmetric jacket - zipped for easiness, and woven for a crisp look worthy of the boardroom or the bar. Black

TED BAKER Lyco V-Neck Jumpsuit

Why fuss over putting an outfit together when an all-in-one looks this sleek?TED BAKER’s athletic-inspired ‘Ted Says Relax’ capsule collection lives up to its name with an edit cut from super-soft jersey in a plethora of streamlined silhouettes. Pair the Lyco jumpsuit with low-top trainers and a thin gold chain; its harem trousers are cinched by longline cuffs and the wrap-front bodice creates a flattering V-neck. Black

TED BAKER Saydie Orchid Wonderland-Print Triangle Bikini Top

In deep ocean blue, confident coral and flamingo pink,TED BAKER’s Orchid Wonderland print adds a touch of exoticness and mystery to this Saydie bikini top . Strung up with halterneck ties, the classic triangle cups are fully lined and fitted with optional padding to smooth and sculpt your most flattering shape. Teamed with the matching bikini bottoms, it’s the perfect excuse to book that tropical getaway you’ve been dreaming about. Straw

TED BAKER Imoen Opulent Orient Jacquard Mini Dress

After globetrotting around the Far East, British high street brandTED BAKERintegrated an oriental flavour to its signature fashion palette. For a shimming take on the trend opt for this Imoen mini dress – distinguished by the label’s luxurious, floral-inspired Opulent Orient jacquard design. Framed with beautiful metallic shades and intricate embroidery, the fitted silhouette has a modern feel with cap sleeves and precision panelling. Black

TED BAKER Silvy Orchid Wonderland-Print Tie-Side Bikini Bottoms

In deep ocean blue, confident coral and flamingo pink,TED BAKER’s Orchid Wonderland print adds a touch of exoticness and mystery to these Silvy bikini bottoms . The quick-dry stretch fabric is fully lined and fitted with self-tie fastenings at the hips, designed to smooth and sculpt your most flattering shape. Teamed with the matching bikini top, they’re the perfect excuse to book that tropical getaway you’ve been dreaming about. Straw

TED BAKER Laurili Off-The-Shoulder Knitted Top

If you’ve tapped into the ever-growing trend for oversized earrings or have been busy tanning your décolletage, an off-the-shoulder silhouette is an elegant way to accentuate them.TED BAKER’s Laurili top conforms to that classic Bardot outline, going one step further with face-framing frills that are edged in geometric trim. Cropped and fitted, this style pairs perfectly with wide-leg trousers, midi skirts and mom jeans alike. White

TED BAKER Sunara Floral Chiffon Cover-Up

With every summer that rolls around, poolside style gets ever-closer to eveningwear. Suspended from a halterneck,TED BAKER's diaphanous maxi-length cover-up that’s split to the thigh could, at first glance, pass for a red carpet-worthy gown. Securing its place in your suitcase, it’s cut from lightweight chiffon that’s printed with flamingos and a summery floral pattern. Cinch it at the waist for a form-flattering fit, or let it flow loose when temperatures peak. Straw

TED BAKER Sophai Jewel-Pattern Crepe Top

Make your casual ensembles sparkle, courtesy ofTED BAKER. Negating the need for accessories, the Sophai top demonstrates the brand’s deftness for digital prints with two rows of gemstones that could almost pass for the real thing. The patterned stripes match the jewelled detail to form a harmonious colour palette on this sleeveless style – complement it further with a pair of dark blue jeans. Navy

TED BAKER Colour By Numbers Bonney Chiffon And Georgette Mini Dress

Need a modern cut to counterbalance the no-nonsense slip this season? Consider a drop-waist dress such asTED BAKER's Bonney style from the Colour by Numbers collection. Surprisingly flattering on all body types, this graphic design exudes elegance and ease with a relaxed fit in chiffon and georgette. The pencil print contrasts against the pleated skirt and scalloped trims – designed to draw the eye from every angle. Navy

TED BAKER Emilia Geometric Lace Dress

By trading traditional lace for geometric patterns, acclaimed British brandTED BAKERachieves an artful balance between classic and contemporary in the Emilia dress . Boasting a fitted bodice and flattering tulip-shaped skirt, it's semi-lined so that your body provides the backdrop for the patterns, creating an elegant play between opaque and semi-sheer panelling. Navy White

TED BAKER Abrasion Skinny High-Rise Stretch-Denim Jeans

We owe a lot to our skinny jeans . A well-established necessity in modern women’s wardrobes, the best of them sculpt, elongate and easily switch from working week to wild weekend. Ticking all those style-savvy boxes,TED BAKER’s Abraison pair sits high on your waist and taper narrowly down to the hem for an ever-flattering fit, with an infusion of stretch adding extra comfort and ensuring the busted knee detail stays artfully distressed. Black

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Today Ted Baker is a global lifestyle brand offering menswear, womenswear, accessories and everything in between. A quintessentially British brand, Ted Baker is famed for its quirky yet commercial fashion offering, high quality design detailing and distinctive use of pattern and colour. The brand's unconventional approach to fashion, irreverent sense of humour and, above all, unswerving attention to detail appeals to style-conscious men and women who trust Ted to deliver that certain something out of the ordinary. In order to protect the ethos and persona for which we have gained an enviable reputation, we always ask ourselves the question…."Would Ted do it that way?"

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