Theory was founded in 1997 on the principle that men and women want to feel comfortable and sexy in modern clothing. Theory is geared to answer the needs of a contemporary customer, one who has a demanding and versatile lifestyle. Sophisticated, urban, and discriminating, yet seeking comfort and value.
Theory defined its customer as global, intelligent, and fashion-savvy. Placing a premium on fit and fabric quality, Theory created a collection of stand alone pieces that serve as the foundation of our consumer's wardrobe. Theory incorporated the successful merchandising models of American fashion companies, with the quality and craftsmanship of European fashion houses. By merging the two ideologies Theory has been able to deliver a superior product. Theory seized the technological opportunities available to spin Lycra into other fabrics, creating slimmer, more comfortable shapes. Theory's signature "stretch" fit developed a cult following and the Theory pant became a must-have for every woman's wardrobe.
Inject cheerful vibes to the coming summer parties with this Tadayon B dress from Theory. Screened in invigorating sunflower yellow, this number is made from fluid crepe and cut with an asymmetric hem. Designer colour: Sunflower Designer fabric: Elevate Crepe Sunflower yellow crepe Asymmetric hem Concealed back zip fastening Full lining 79% Triacetate, 21% Polyester Model wears size US2 and is 5'10"/177cm tall Model's measurements: Bust 76cm (30") / Shoulder 40cm (16") / Waist 63.5cm (25") / Hip 88cm (34.5") Product size US2 measures: Length 110cm / Bust 82cm / Waist 72cm Regular fit, and knee length True to size