Fashion is an everlasting cycle which in turn invigorated designer Amber Kekich-Purling to uniquely form a succession of style with her own creation - AGAIN, launching for fall 2011. Kekich-Purling utilizes distinctive trends from the past that transgresses into a chic adaptation of the present. While AGAIN effortlessly modernizes elements by revamping iconic shapes and transforming them into simple, wearable pieces. AGAIN gives a new meaning to edgy glamour yet the foundation of the line is timeless and classic, making it the core to one's wardrobe. AGAIN embarks on an adventurous journey, making fashion available to all types of women while allowing them to build their character, live their own past and create their own future.