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adidas Consortium x Naked Magmur Runner W - Register Now on END. Launches

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Nov 03 2019

adidas Consortium and Naked Copenhagen join forces for an International Women's Day release with the Magmur Runner W


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A timely arrival for International Women's Day, Danish sneaker retailer, Naked Copenhagen, unveils the first edition of the adidas Consortium Communitas initiative: the Magmur Runner.

Having garnered international acclaim for their hyper-relevant curation of Women's sneakers and streetwear - a previously underserved market deserving of its own voice and representation - Naked Copenhagen has worked with the Three Stripes to produce a brand new sneaker silhouette designed with the female sneakerhead in mind.

A combination of forward-thinking design ideas and high-performance functionality, Naked has translated their vision into a contemporary revival of the golden age of adidas footwear: the 1990s.

Playing on the chunky aesthetics which defined the era (and have come back around over the past few seasons), the Magmur Runner embraces new beginnings; wiped clean in bright white mesh, while a fusion of leather and suede is layered with adidas’ webbed three-stripes.

An evolution of the dad shoe, the Magmur Runner is undeniably a Naked creation; introducing an elevated Adiprene midsole underfoot, propelling the sneaker forward with next-generation comfort and cutting-edge Scandi-style.

The adidas Consortium x Nake Magmur Runner W is now available for registration on END. Launches.


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