adidas Consortium x Pharrell Williams Solar Hu Proud - Register Now on END. Launches

Returning with a tonal set of Solar Hu heat, adidas Consortium and Pharrell Williams showcase the evolution of their collaborative process with a subtle yet effortlessly stylish ensemble of sneakers.

An icon of contemporary sneaker culture and beyond, Pharrell Williams continues his fruitful relationship with adidas, presenting a four colourway drop of their collaborative Solar Hu Proud sneaker. Delivered in muted tonal shades, this pack of subtle footwear offers an effortless sense of street-style and the cultural capital synonymous with Pharrell's co-sign.

A departure from the multi-hyphenate's signature colourful footwear offerings, this pack boasts cutting edge adidas style, trading in vibrancy for a restrained and mature outlook on athletic footwear. Embellished with the collaboration's trademark 'Hu' branding embroidered to the forefoot, a felt patch to the cuff offers a further hit of logo-centric style. Complete with adidas' signature Boost midsole cushioning and a Continental rubber outsole, these technically minded sneakers are the perfect addition to any rotation that celebrates both style and practicality.

The adidas Consortium x Pharrell Williams Solar Hu Proud are available for registration on END. Launches.