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adidas Originals by Pharell Williams 'Chinese New Year' Pack - Register Now on END. Launches

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Nov 03 2019

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Maintaining a commitment to inspiring creativity through sport and design, Pharrell Williams and adidas Originals continus their longstanding partnership with a fresh pack celebrating the Chinese New Year.

Featuring limited edition Chinese New Year iterations of the SolarHu Glide and BYW silhouettes, the pack arrives as a poignant ode to Chinese culture.

Taking inspiration from Chinese colour symbolism both shoes are made up in predominantly red uppers with gold embellishments, seeking to bring good fortune and happiness to the wearer in the New Year.

Continuing this theme, the SolarHu Glide CNY features an embroidered ‘Fú’ symbol on its upper, which is traditionally placed upside-down on the doors of Chinese homes in order to bring prosperity to the household.

Similarly, the BYW CNY features the word ‘ambition’ embroidered across both the left and right uppers, inspiring its wearer to remain determined throughout the coming year.

Featuring a red and black knitted upper combined with a full-length BOOST sole, the SolarHu Glide CNY seamlessly blends striking visual tones with unparalleled performance running technology. Meanwhile, boasting a blend of soft breathable knit fabrics atop a split sole with white BOOST heel tooling, the BYW CNY model represents the pinnacle of comfort and aesthetic design.

The adidas Originals by Pharrell Williams 'CNY' Pack is now available for registration on END. Launches.


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