adidas x OAMC Type O-5 & O-8 - Register Now on END. Launches
Building on their esoteric footwear collaborations, adidas and OAMC team up again with this cutting edge offering.
Continuing their extensive footwear collaboration, German sportswear legends adidas and Luke Meier's luxury label, OAMC, combine forward thinking design with essential sporting elements. Taking to the outdoors with the hiking-inspired Type O-5, this trail-ready silhouette is built with from mesh, suede and TPU – the latter creating a supportive cage-like structure – and features a bevy of tech underfoot. Responsive adiPRENE cushioning keeps the ride soft, FORMOTION technology creates a smoother heel-to-toe transition and a lugged rubber outsole instils confidence over any terrain. Taking a subtler approach, the Type O-8 combines premium leather and nubuck across the uppers, with the latter gracing the Samba-inspired toe box. Underfoot a gum rubber outsole pays homage to many of adidas’ iconic casual sneakers, while silver foil ‘OAMC’ script and printed tongue branding rounds off the look. The latest drop from adidas and OAMC is available for registration online now via END. Launches.
Creative Liaisons with Kyuhee Baik From Hyein Seo to Stüssy, the Creative Strategist on South Korea’s Ascent If there’s one place that 2020 took mercy on, it might be South Korea. It is one of the highest ranked countries for its management of the COVID-19 global health crisis. It’s the world’s internet capital, and has given rise to the most organized and passionate generation of online activists. And it’s the birthplace of creative geniuses like BTS and Bong Joon Ho. Korea is an emerging and exploding phenomenon, its cultural presence only continuing to grow and permeate globally. 
Time To Elevate: Rehash Your Classic Wardrobe With These Picks Every wardrobe needs pieces that will never go out of style, regardless of trend, time or season. From trousers to longline shirts, blazers to tops, there’s always one or two outfits that make you look and feel your chic best. We’ve rounded up our key favourites from Anine Bing, Alexander Wang, Ganni and others to give your style an elevated update. It’s time to start shopping this season’s most-loved designers! 