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adidas ZX 4000 4D - Register Now on END. Launches

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Nov 03 2019

adidas takes the iconic ZX lineage into the future with the application of Three Stripes' 4D technology - available now on END. Launches


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Debuting in the 1980s, adidas’ ZX line broke new ground and redefined performance footwear by offering a line of running silhouettes that were individually calibrated to suit the needs of 3 specific types of runner. Innovating to disrupt the status quo – a hallmark of the Three Stripes that continues to today – adidas applied their years of athletic experience to innovate solutions for runners based on the requirements of different running styles. Delivering specific solutions to age-old running problems such as pronation and supination with bespoke technology designed to guide, support, and cushion, adidas ended the reign of one-solution-fits-all athletic gear and gave birth to a vibrant legacy which would transcend athletics to claim its place in the lifestyle sneaker hall of fame.

Based upon this legacy of innovation, OG ZX designer, Jacques Chassaing explained during our feature interview last year that the synergy between adidas' 4D carbon print technology and the ZX lineage was self-evident. “In terms of what the future holds for ZX, the line has always been built upon a foundation of tooling and innovation. I think we’ll see applications of current and new adidas technologies like the 4D Carbon Print," Jacques explained. "This fits into the ZX concept and philosophy – it’s performance but it has an interesting story, too. That’s what ZX is about.”

Arriving at last, the combinative construction of the ZX 4000 4D combines decades-worth of heritage with a contemporary cut-and-paste sensibility. Fused with the future-proof 4D base unit, this latest three-stripes release secures the ZX position in the sneaker hall-of-fame for decades to come.

The adidas ZX 4000 4D is now available for registration on END. Launches.


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