All About Belstaff

Since 1924, Belstaff has been synonymous with adventure. From traditional explorers to modern venturers, Belstaff caters to those who want to push every day to its limit. With almost a century of expertise under its belt, the London-based label has established a dedicated and loyal following, renowned for its rugged yet dapper collections that are rooted in the worlds of motorsports, aviation and the Navy. The brand's signature jackets have been worn by the likes of Steve McQueen, Che Guevara and Sir Ben Ainslie, who is part of the brand's ongoing social campaign this year.

Belstaff was created in 1924 by Eli Belovitch and his son-in-law Harry Grosberg and the brand name is actually a combination of Eli's surname and his Staffordshire home. An avid traveller, Belovitch traversed the globe in search of innovative technologies. Returning to the UK having discovered Egyptian waxed cotton – and its applications for making breathable yet waterproof apparel – Belovitch laid the foundation of the next 94 years. And now, Belstaff has a permanent place in our wardrobes.

BELSTAFF MEN'S JACKETS

'Adventure' today doesn't just mean Arctic expeditions or Amazonian treks. The city, too, is home to explorers. And to maintain its commitment to the spirit of adventure, Belstaff has become equal parts street-smart and countryside-ready.

Reflecting this ethos, heavyweight down-filled shell coats and handsome leather field jackets are as suitable for East London as they are for the Pyrenees. The collection works for all landscapes because – like the wearer himself – it defies categorisation. Belstaff's 'Built for Life' slogan tells a story: of taking a classic and rugged aesthetic however near or far your spirit takes you.

With a history rooted in performance apparel, it's no surprise that Belstaff is constantly striving for technical innovation. But while looking to the future is important, the brand also pays homage to its past.

Heritage styles have been given an upgrade, from the long-standing Explorer jacket, which appears in a muddy blue, to the vibrant orange, padded down Expedition parka, whose shape is inspired by the Trialmaster jacket (which turns 70 this year).

Elsewhere, Belstaff's time-honoured logo is emblazoned onto contemporary sweatshirts, and its expansive library of leather jackets adds Old Hollywood-inspired allure to modern wardrobes everywhere. Belstaff is not only acknowledging its past; it's also using it to shape its future, and to deliver the components you need to build a wardrobe that has no expiration date.

It doesn’t matter where your day takes you – tackling tough terrains or trundling to work in the snow – Belstaff makes the uniform for the modern explorer. With a classic aesthetic that goes beyond trend and time, Belstaff is the apparel equivalent of a classic roadster – but, of course, one covered in the proud, muddy trails of its adventures.