A New Way for Fall 2018
The world is becoming increasingly more digital, your existence online is just as important (if not more so) as being in the physical real world. More and more people are fixated on watching Instagram stories, going ‘live’ on Youtube, posting dreamy photoshopped content and nervously watching how many ‘likes’ they can get. Let’s just think a second about the reality of our times: a polluted planet, economic difficulties, and political change and turbulence. Who wouldn’t want to live in digital dreamland?
For the upcoming Fall Winter 2018 season, let us find pleasure in the physical world we live in: log off, unplug, reconnect with nature. Maybe by briefly abandoning the digital realm we can improve the quality of our existence. Channel your inner animal via GCDS, rock a Mickey Mouse sweater or wear a hat with animal ears. Bend over backwards in Balenciaga, comfort yourself in something retro from Courrèges.
Presenting an edit of womenswear and menswear full of digital dopamine that urges you to turn your eyes away from the screen and towards the sky. Go outside, be with nature, breathe in some fresh air. Wear something playful, lay down in the grass, take a walk. This season don’t do it for the ‘gram, do it for you.