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AMIRI Share a Kaleidoscopic Vision For SS19

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Nov 03 2019

Combining colourful tie-dye patterns and a rock'n'roll sensibility, Mike Amiri's label encapsulates the Los Angeles aesthetic


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An authentic distillation of Los Angeles style, Mike Amiri's eponymous label showcases the rock'n'roll sensibility of the City of Angels. Proffering a rough and ready approach, AMIRI capture a deconstructed take on luxury apparel, infusing a punk rock attitude with a twist of classic West Coast style.

Ripped, distressed, aged and occasionally blasted with a shotgun, AMIRI deliver a unique artisanal quality that speaks to their stylistic intentions. Designed to emulate the clothing seen and worn by Mike Amiri in his youth, during his days frequenting 'The Viper Room' and 'Whisky-a-Go-Go' on Sunset Boulevard, this love-worn aesthetic captures the designer's dedication to offering a personal and nostalgic vision of the past. 

Displaying a sense of rebellious cool, embodying wilder days and even wilder nights, AMIRI shares a kaleidoscopic vision for SS19. Cast in a swirling combination of colours, tie-dyed tees and sweats add a twist of psychedelia into the equation, while rugged leather jackets sit a touch oversized - ideal for layering in the true rock'n'roll approach. Romanticised prints add a twist of graphic immediacy, instantaneously evoking images of band merchandise from years gone by - a lost relic beautifully restored. 

The AMIRI SS19 collection is available now at END. 


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