Bare Minimum | END. AW19 Editorial .02
Redefining minimalism in the modern age, a plethora of labels are trading in their logos for a clean-cut and timeless aesthetic. Presenting Bare Minimum, END. shed a light on the brands that are resolutely stating that "less is more".
HELMUT LANG Masc Trucker Embroidered Logo Denim Jacket
ACNE STUDIOS River Slim Tapered Fit Jean
ACNE STUDIOS Long Sleeve Evias Half Zip Tee OUR LEGACY Center Boot
A.P.C. Double Breasted Wool Coat MARGARET HOWELL Minimal Shirt
JIL SANDER Logo Shopper Tote Bag
OUR LEGACY Borrowed Chino
OUR LEGACY Box shirt OUR LEGACY 22 Chino
ACNE STUDIOS Kage Merino Turtle Neck
DR. MARTENS 1461 3-Eye Shoe
MARGARET HOWELL Wide Wrap Blazer KSUBI Wolf Gang Stark Jean
RAF SIMONS 6 Pictures Oversized Tee
RAF SIMONS Low Classic Boot
ACNE STUDIOS Leander Shearling Jacket
ACNE STUDIOS Kally Sporty Wool Rib Knit
OFFICINE GENERALE Flannel 375 Flap Pocket Jacket OFFICINE GENERALE Flannel Pierre Pant
ACNE STUDIOS Eagan Mock Neck Tee
COMMON PROJECTS Original Achilles Low
ACNE STUDIOS Boston V Check Pant ACNE STUDIOS Kabelo Cashmix Knit Cardigan
OUR LEGACY Loafer
JIL SANDER+ Logo Tee COMME DES GARÇONS HOMME PLUS PVC Peacoat
LANVIN Gun Check Slim Trouser A.P.C. Suede Trucker Jacket
MAISON MARGIELA 22 Classic Replica Sneaker
JIL SANDER Roll Neck Knit
HARMONY Maximus Check Coat MAISON MARGIELA 14 Sleeve Detail Roll Neck Knit
JIL SANDER+ Suede Lace Up Sneaker
COMME DES GARÇONS SHIRT Poplin Tweed Check Shirt
ACNE STUDIOS Slim Chino
A.P.C. Classic Paris Belt
First forming as a concept in post-World War II America and defined in the '60s and '70s through the art of Donald Judd, Agnes Martin and John McCracken, minimalism's approach resonated within a variety of different fields, seemingly taking on its own voice when applied to alternate practices. Shirking the decadence of aesthetics found in abstract expressionism but maintaining the earnestness associated with modernism, minimalism exhibits its central form in a spare, refined and nuanced manner. With minimalism, the devil is truly in the detail. Within the contemporary fashion zeitgeist, it is self-evident that logo-mania has steadily taken hold. Reaching its apex, maximalism has risen in response to the '90s and early '00s penchant for minimalist design, a time when Helmut Lang, Maison Margiela and Jil Sander held court and reigned supreme. Now, the fashion landscape is covered in covetable emblems, with logos slowly becoming more enlarged, noticeably covering a greater area across garments in every realm of modern menswear. Reaching a breaking point, minimalism is once again rearing its head, ready to offer an opposition to a world of images, graphics and oversized motifs with its remedy of quiet charm, tasteful colour palettes and an infallible nature brimming with a rich heritage in art and music. Presenting a refined and elegant outlook, minimalism enters the modern age with a sensibility of maturity and a steadfast outlook. Labels such as Our Legacy, Acne Studios, A.P.C. and Margaret Howell adapt the minimalist tendencies of the past to suit the contemporary era, shaking off the belief that minimalism is cold and unfeeling, instilling a warm easiness to their garments without succumbing to oversimplification. Much like the expressiveness of a Richard Serra sculpture, contemporary minimalist fashion offers a gestural impression, wrapped up within an effortless sense of cool. Adapted to fit the contemporary fashion climate, this visitation of minimalism calls upon tropes of its previous incarnation, with a twist of retro-futurism. A redefinition fit for future purpose but with a timelessness of character, END. presents the Bare Minimum editorial for AW19.
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