Celebrating Image Overload, Virgil Abloh's Off-White Presents "INCOMPIUTO" for Pre-AW19
Delivering his instantly recognisable visual language, Abloh expands the scope of his graphic style to offer an all-encompassing aesthetic code that rejoices in the importance of the image and the incomplete
OFF-WHITE Waterfall Knit
OFF-WHITE Belt Chino OFF-WHITE Waterfall Knit
OFF-WHITE Mariana De Silva Painting Tee & Hoody Combo
OFF-WHITE Skull Hooded Leather Jacket OFF-WHITE Mariana De Silva Painting Sweat Pant
OFF-WHITE Leather Varsity Jacket
OFF-WHITE Mariana De Silva Check Shirt OFF-WHITE Leather Varsity Jacket
OFF-WHITE Quote Document Holder
OFF-WHITE Arrows Necklace OFF-WHITE Diagonals Brushed Mohair Knit
OFF-WHITE Panel Windbreaker | Industrial Cross-Body Bag
OFF-WHITE Low Vulcanised Arrow Sneaker OFF-WHITE Waterfall Slim Sweat Pant
An engrained part of contemporary consciousness, the rapid fire onslaught of images and adverts on television and the internet undeniably helps to form our impression of the world. A topic of interest to multi-hyphenate extraordinaire, Virgil Abloh, the American designer aims to draw out this image-conscious world and apply it to his unique form of luxury streetwear with Off-White for his Pre-AW19 collection. Titled "INCOMPIUTO", the offering celebrates image overload and the incomplete, with the king of graphic immediacy showcasing his unique ability to effortlessly pirouette between high-end execution and streetwear attitude. Covered with branding and in-your-face imagery, Abloh's latest collection sees sportswear, luxury and streetwear collide in an unapologetic vision of colour, text and visual stimulation. Transforming the norm with a subtle inflection of the unusual, the designer's unrivalled perspective sees branding obscured and twisted, projected through the lens of graphic overload. Layering printed and embroidered branding, engineered imagery bleeds out across the back of a luxurious mohair sweatshirt, while a knitted sweatshirt depicts a natural waterfall, distorted with an abstract stylistic approach. Heavily indebted to sportswear, the silhouettes of "INCOMPIUTO" seek to draw inspiration from all-American pursuits. Updated for the modern age, varsity jackets, windbreakers and sweats are readied with a twist of contemporary luxury, ensuring the perfect marriage of style and substance, wrapped up in Abloh's distinctive system of visual codes. Luxurious and street-ready, Off-White continues to establish itself as a resounding voice in contemporary high-end clothing, unparalleled in its approach to cultivating an engrossing world of images. The Off-White Pre-AW19 collection is available online now at END.
END. x adidas Consortium Terrex Agravic XT - Register Now on END. Launches END. joins adidas Consortium on its first journey into heat-reactive technology with the END. x adidas Consortium Thermochromic Agravic XT - available now on END. Launches Colliding the outdoors movement with innovative technologies, END. joins adidas on its first journey into heat-reactivity with their collaborative take on the Terrex Agravic XT. Dubbed ‘Thermochromic’ the trail-ready runner delivers on both form and function for a pioneering expression of contemporary athletic ideals. 
Nike x Off-White Zoom Terra Kiger 5 - Register Now on END. Launches Fusing trail, track and technical running style, Nike & Off-White return with the Zoom Terra Kiger 5 Doing what he does best, Off-White 's Virgil Abloh applies his deconstructive tendencies to the Nike Zoom Terra Kiger 5, infusing this lightweight trail running silhouette with technical running aesthetic traits and his patented brand of street-ready style. 