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END. x Champion: Rituals SS19

Nov 03 2019

END. and Champion link up with 4 London-based artists to discover the quirks and rituals which keep them grounded amidst the creative chaos.

Champion Rituals SS19

Paying homage to Champion's SS19 campaign which examined the pre-game rituals of some of the planet's foremost sporting icons, END. joined forces with the classic American sportswear institution to explore a new set of rituals. Placing one ear firmly to the ground, END. and Champion called upon 4 of the most relevant up-and-coming artists on the London music scene and invited them to join us on set in the British capital to explore the rituals they observe as part of their creative practise.

Enter Fred Wave, Cosima, Goya Gumbani, and John Glacier: 4 truly unique talents currently shaping the cultural zeitgeist on the streets and in the studios of London. From unabashed takeout and incense addictions to a compulsive need to document feelings and emotions as an entry point to new depths of creative expression, each of these young London artists held a personal ritual close to their heart.

Each styled in a selection of iconic Champion Reverse Weave pieces, END. spent a day getting to know these future icons; exploring their style, their city, and their creative practise like never before.

Champion Rituals SS19

Champion Rituals SS19

CHAMPION Small Script Logo Hoody

CHAMPION Small Script Logo Hoody

END.: Who are you, where are you from, and what do you do?

Fred Wave: I’m Fred Wave. I’m from North London. I make music, I produce, I sing. I use music to express myself because I can’t talk to people that well, so I just put my feelings there.

END.: What does London mean to you as a young artist?

Fred Wave: It’s influenced my music a lot. If I didn’t grow up here, I don’t think I’d be able to talk about a lot of the stuff I do talk about in my songs. Everything is really fast paced; everything is always ticking, and my head is always running so there’s always a lot to talk about creatively. London made me who I am today, I wouldn’t change it for the world.

END.: What are your biggest creative influences?

Fred Wave: Right now? Just trying not to fuck up in life, man. That’s it.

END.: Where do you look for inspiration?

Fred Wave: I don’t really look for it, man. It just comes when it comes. I think I have good friends as well, so if the people around me are doing a lot and keeping busy and honing their craft it inspires me to do the same.

END.: What does Champion mean to you?

Fred Wave: I fuck with Champion. It’s cosy, the quality is good and it’s just one of those brands that’s always been there, really.

END.: How would you describe your style?

Fred Wave: I used to care more when I had a full-time job but now it’s anything cosy. Comfort is key. Wear whatever makes you happy, I guess.

END.: What does 2019 have in store for you?

Fred Wave: Big things, to be fair. I’ve always been an artist who would drop a tune and wait six months and then drop another one. Everything I’ve done has been organic, it’s not been done through the machine. Now I’m in a good place and I’m working on a new project and it’s sounding good.

Champion Rituals SS19

Champion Rituals SS19

CHAMPION Half Zip Sweat

CHAMPION Classic Cuff Sweat Pant