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Enter the Grid with Valentino

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Nov 03 2019

Pierpaolo Piccioli puts logomania front and centre for SS19 at Valentino - shop the editorial at END.


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Presenting a singular vision of the Valentino man since his creative Paramore departed the label to take the helm at Dior womenswear, Pierpaolo Piccioli has effortlessly segued the Valentino vision from hyper-sharp Italian tailoring to suit the laid-back state of mind which has permeated the market as generation streetwear has emerged as the driver of new age luxury.

The return of the 80’s ‘VLTN’ insignia and its generous application across a range of street-ready pieces is perhaps most emblematic of this seismic change of pace at Valentino. Brought out of retirement at the behest of a group of millennial designers working in the Valentino atelier, the serif-font has been transformed into a grid-based motif for SS19; masterfully placed across a range of silhouettes and prints to bring the Valentino vision to life.

Living up to his legacy as an unbeatable accessories designer, Pierpaolo's seasonal offerings of bags and sneakers was masterfully balanced between the established codes of the house and this change of gear towards a street-focused DNA.

Delivering an exciting new chapter in the Valentino saga each season - alongside his now iconic work at Moncler Genius - Pierpaolo Piccioli’s latest drop for Valentino is now available at END.


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