Fashion House | IRO: Translating the Sound of Music into Parisian Luxury

Musicians turned fashion designers are nothing unheard-of, but this time, a brand has seamlessly married two things ModeSens editors love the most: fashion and rock music.

The two designers heading up Iro are Laurent and Arik Bitton. Formerly the lead guitarist of a respectable rock band signed with BMG, Laurent saw the energy of fashion while pursuing music in New York. When the group disbanded after four years, Laurent teamed up with his brother Arik and founded Iro in 2005. The duo infused rock ’n’ roll into their Paris-based clothing brand. When Kate Moss, Rosie Huntington-Whiteley, Gigi Hadid, Taylor Swift, Jennifer Lawrence – fashion’s dream team – all began sporting Iro, the brand soared to international stardom. “This is a rock chic brand,” says Laurent Bitton. Whether it’s leather biker jackets or artful holey t-shirts, at Iro, everything must be rock-star ready. Recently, Iro’s official retail website has just joined ModeSens. If you are a fan, do stop by and check them out. 

Celebrities Wearing Iro

Gigi hadid & Chiara Ferragni

Kylie Jenner

Miley Cyrus

 Ashley Tisdale

Meet the destroyed t-shirt. Worn and adorned by countless celebrities, it has become one of Iro’s most iconic buys. As soon as spring/summer arrives, the destroyed tee finds itself on the backs of superstars, turning the streets of L.A. and Paris into Iro’s runway. Cool and chic is not all it can do, it is also extremely versatile in its white-tee way. Pair it with shorts or jeans, mini-skirts or long skirts, the holey tee has got you covered. 

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While the t-shirt complements all sorts of looks, it can also be filmy and flimsy. Gigi Hadid worked the see-though factor to her advantage with a barely-there bra, bringing an element of hushed sex appeal that finished the look.

Other Colors

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The key to music is sharing. Iro uses fashion to channel the rock and roll vibes – a sense of freedom in the over-worked, overanxious urban lifestyle. If rock and roll is part of your DNA, and you aspire for effortless, undeliberate cool, then Iro is a brand with your name written on it. 

Pants and Sandals

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Dresses and Skirts

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