GANNI, Defined
GANNI, Defined
Shared from LUISAVIAROMA. Click to Read More.
Copenhagen-based Ditte Reffstrup and her husband are the driving forces behind the Scandi label GANNI that everyone can’t stop talking about. The two took over the fashion label in 2009 with the intention of bringing something fresh and new to the international fashion landscape. LuisaViaRoma interviewed the creative behind the label on her inspirations for the current season and what to expect next.
On your bio it says that Ganni is run by a husband-and-wife team. What’s it like working with your husband?
It’s a huge privilege to spend so many hours with someone I love and trust. We bring very different things to the business: Nicolaj is all business, structure and strategy, whereas I’m the opposite and start with my gut feeling. He’s my rock, and I keep him on his toes.
How did you decide to start Ganni?
With GANNI we wanted to do something different than the stereotypical Scandinavian fashion, which when we started were either high-concept Scandi-style or girly-boho. Convinced there could be a third alternative, we sought after a more playful and effortless approach to design – full of contrast and color – that represents how I want to dress and look.
"The GANNI girl is not defined by a certain look, but by her personality. She probably rides a bicycle and has a playful approach to everything she does."
We just saw your show for FW18 at Copenhagen fashion week, what was your favorite look from the collection?
Our pink denim boilersuit. What a showstopper.
We know you are Danish, but why do you show at Copenhagen fashion week? How does it differ from Paris or NYC?
It’s our biannual celebration of our hometown, and our chance to get all of our friends together for a great party. As glamorous as Paris and NYC are, there’s just something chic and infinitely cool about Copenhagen. What can I say, there’s no place like home.
What’s the best part about living and working in Copenhagen?
Family, friends, bicycles and beaches. I love that I’m able to mix work and pleasure, because so many of our friends work in the industry. In my head I’m always working, always looking for inspiration, but I’m also surrounded by insanely inspiring people, so it doesn’t feel like work half the time.
Favorite piece in the current collection SS18?
I’m head over heels for all the silk dresses we did this season. I love how easy dressing is in the summer. A great dress, some sneakers and voila!
What is your favorite material to work with?
Right now I’m really into denim. There’s a raw and almost honest feeling to it that I really like.
You do a lot of prints! What is your favorite print to wear?
Leopard does it for me, no matter the season or the year.
Do you think leopard print is a passing trend or a classic?
A classic indeed. From Josephine Baker and Elizabeth Taylor over Debbie Harry to Kate Moss and Alexa Chung – so many icons who knew how to wear it with just the right amount of attitude. So when in doubt; go for leopard.
What can we expect next from Ganni?
It wouldn’t be any fun if I told you!
Shared from LUISAVIAROMA. Click to Read More.
EIGHT GUYS WHO MAKE US WANT TO UP OUR STYLE GAME A sartorial masterclass from the streets of Florence and Milan CLICK FOR MORE Words by Mr Mansel Fletcher The new year kicks off with Italy’s two big biannual fashion events, Pitti Uomoin Florence and Fashion Week in Milan. Media attention in Florence is almost entirely dedicated to the outfits worn by the attendees, while interest in Milan is spread more evenly between the clothes on the catwalks and the clothes on the street. All of this means that for the guys attending these events there’s an almost irresistible temptation to overthink their outfits, the result of which is that there’s great sport to be had reviewing the street-style shots. 
Y-3 Spring/Summer 2018 Campaign — Chapter 1 For 15 years, Y-3 has defined and redefined the language of sport-style with fearless innovation. For Spring/Summer 2018, the landmark collaboration between Yohji Yamamoto and adidas follows a simple directive: fuse the best of Yohji with the best of adidas. This Y-3 concept-returning to the core DNA of its two makers-is reflected in the collection, three campaign chapters, and breakthrough footwear launches. 
10 exclusive pieces from Ex Infinitas’s highly limited, sustainable capsule “With sustainability foremost on my mind, I decided to re-master deadstock surf t-shirts, creating a hybrid of prints from various iconic surf brands over the generations. Each garment in this limited capsule is entirely unique. Similarly, the footwear is a collaboration between Finnish shoe maker Iivo Evijärvi, who has carved a niche by re-purposing discarded vintage sneakers by hand.” －－Lukas Vincent, founder and designer, Ex Infinitas.