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Gucci Redefine Masculinity For Pre-AW20

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Jun 27 2020

Offering a fresh and playful perspective on masculinity, Gucci's Alessandro Michele fuses menswear classicism with a modern point of view.


Gucci Pre-AW20 Look Book


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Gucci Pre-AW20 Look Book


Gucci Pre-AW20 Look Book


Gucci Pre-AW20 Look Book


Gucci Pre-AW20 Look Book


Gucci Pre-AW20 Look Book


Gucci Pre-AW20 Look Book


Gucci Pre-AW20 Look Book


Gucci Pre-AW20 Look Book


Gucci Pre-AW20 Look Book


Gucci Pre-AW20 Look Book


Gucci Pre-AW20 Look Book


Gucci Pre-AW20 Look Book


Delivering a vision of masculinity redefined, Alessandro Michele presents the Pre-AW20 collection from the Italian luxury powerhouse, Gucci. Combining a youthful playfulness with luxurious tailoring, '70s appeal and a pinch of Americana, Michele delivers the perfect embodiment of a changing masculinity in luxury menswear.

Shot by the critically acclaimed photographer, Bruce Gilden, and featuring the Italian musician Achille Lauro, Gucci's look book adapts tropes of classic menswear, filtering them through the lens of the modern day. Finding new meaning in these classic garments, Michele delivers an imaginative and romantic selection that fondly combines nostalgia and a highly contemporary approach to dressing the modern man.

Gucci's Pre-AW20 collection is coming soon to END.


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