Gucci's Refined Luxury Styling Lands at END. For Pre-AW19
Direct from Florence, Gucci showcase their unmistakable class and sophistication with a collection of sportswear inspired garments
A bastion of luxury fashion since their inception in 1921, Gucci's sophisticated blend of exceptional construction and brand appeal lands at END. for Pre-AW19. An influential fashion house founded in Florence, Italy, Gucci has continually been at the forefront of forward-facing fashion. Helmed by creative director Alessandro Michele since 2015, the instantly recognisable label presides over the fashion world, serving up an influential sense of style that draws together elegance, romanticism and a highly contemporary outlook. Represented with their signature animal motifs and the GG monogram logo, Gucci proliferate a vision of menswear trimmed in green and red. Channeling sportswear for Pre-AW19, the storied fashion house fuses a fluid sartorial approach with zeitgeist defining aesthetic principles to deliver a fresh twist on the contemporary sportswear revival. Wrapped up with a formal veneer, athletic detailing injects Gucci's polo shirts, knitted sweatshirts and leather loafers with a modern twist without sacrificing their cosmopolitan, European edge. Uncompromising in their pursuit of an aesthetic ideal, Gucci's approach sees Michele hold no punches, delivering a bold, colourful and maximalist impression of luxury garment design. Presenting an exceptional array of accessories, the Florentine brand ensure that they always remember their roots. Originating as a designer of luggage and small leather goods, Gucci proffer a plethora of wallets, cross body bags and essential accessories alongside their ready-to-wear collection. A welcome addition to the END. roster, Gucci masterfully navigate the luxury circuit with their significant and unmistakable essence. A vision of sophistication and class, Italian style never looked so good. The Gucci Pre-AW19 collection is available online now at END.
Nike Air Jordan x Patta - Launching 15th June Sportswear heritage and streetwear appeal collide with the latest Nike Air Jordan and Patta collaborative capsule Continuing their fruitful collaborative relationship, American basketball legends Nike Air Jordan and Dutch streetwear stalwarts Patta present a retro, street-ready collection of apparel and a fresh rendition of the iconic Jordan 7 Retro. 
Feeling Air With Kathy Gomez: Everything You Need to Know About The Nike Air Max 720 As Nike adds the Air Max 720 to their iconic roster of sneaker silhouettes, END. sits down with the VP of Cushioning Innovation - Kathy Gomez - to learn everything you need to know about the Swoosh's tallest air unit to date. 
Amsterdam in Focus: The POP Trading Co. Guided Tour END. heads to Amsterdam to spend a day with the city's most prolific young skate brand: Pop Trading Company Internationally renowned as mainland Europe's hedonist hotspot, I grew up on whispers of 'what happens in Amsterdam stays in Amsterdam,' and yet this perception barely scratches the surface of what the Dutch capital has to offer. A haven for legal highs and liberal attitudes? Sure. But also the city with the most culture per capita on the planet. A powerhouse of global commerce, widely considered the essential entry point to business in Europe, with regional headquarters of Nike , adidas , and Netflix (to name but three) situated along the city's famous canals.