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Heron Preston SS18 - Now Online

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Nov 03 2019

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Taped Zip Hoody | CTNMB Tee | CTNMB Sweat Pants


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Taped Zip Hoody | CTNMB Tee | CTNMB Sweat Pants


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CTNMB Logo Hoody | CTNMB Sweat Pants


None


CTNMB Logo Hoody | CTNMB Sweat Pants


None


CTNMB Logo Hoody | CTNMB Sweat Pants

As an alum of the famed NY-based Parson's School of Design and with collaboration credits to his name with the likes of Kanye West and Virgil Abloh to his name, Heron Preston's designer pedigree is a perfect blend of old-time credence and street-culture credentials.

Rising to relevance with impressive speed, having only debuted his first full menswear collection for AW17, Heron Preston has masterfully leveraged his skill, vision, and position to build a zeitgeist streetwear brand which draws references from classic 90s silhouettes, artistic graphics, and post-soviet style cues and typography.

For SS18, Preston delivers a slew of elevated streetwear essentials each imbued with his recognisable calling-cards. Dubbed 'Show House' the collection is inspired by the kitsch graphics and skin-deep style nods placed in the show homes of new residential developments. Exploring the juxtaposition of shallowness and depth, superficiality versus a deeper meaning or relevance, Heron Preston SS18 delivers a careful meditation on what luxury design means in a new age.

Heron Preston SS18 is available now at END.


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