ModeSens Metrics: Top 5 Brands of the Week

According to our data, ModeSens buyers have moved away from trend-driven silhouettes and invested in uniform, ready-to-wear staples over the past month. The influx of new designers and their respective aesthetics, who feature on our latest list, succinctly fits this mantra. 

Over recent weeks, a quiet luxury-driven uniform by designers like The Row and Mugler have exploded in popularity with the ModeSens Community. This week, Max Mara joins our growing list of top-selling brands. Like the others, Max Mara has built a reputation for creating high-quality, flattering garments that will last a lifetime. 

Here are the best-selling brands on ModeSens last week, including new names and familiar faces. 

Zimmermann 

Zimmermann is undoubtedly the best-performing brand on ModeSens week over week, dominating sales against even some of the biggest brands. This week, the Zimmermann shopper spent an average of $600 per purchase, making it the most expensive brand on this week’s list. 

A slew of new Zimmermann products took center stage this week, including the Devi Belted Midi Wrap dress in green, the Devi V-neckline Floral dress, and the stunning Halycon Printed Linen slip dress in white. While other brands on this list embrace monochromatic COLOR schemes in their designs, Zimmermann is all about a cacophony of print and color, especially in the brand’s spring/summer collections. 

Max Mara 

Making a ModeSens Metrics debut is Max Mara, an Italian luxury brand with over seven decades of craftsmanship. Vogue called Max Mara a luxury brand best known for creating coats for women that would last generations, a testament to the growing impact of building a timeless uniform.

While it certainly isn’t coat weather in the northern hemisphere, Max Mara has created summer essentials that will fit inTO any wardrobe. Our data shows popular products include the Lignano Fringed Linen dress, the Quebec Linen Pinstripe vest, and the Rauche Belted Silk Trench Coat in rust. Max Mara was also the most expensive brand on this week’s list, with ModeSens users spending an average of $700 per piece. 

Jacquemus 

Jacquemus and Zimmermann both are part of an exclusive club of brands that have never missed a top 5 feature on ModeSens Metrics. This week Jacquemus ranked third, with an array of new products taking center stage. 

This week, the ModeSens community spent big on a few key products, including the La Veste wool off-shoulder blazer, Tibau double-breasted linen blazer, and the Duna Ruffled wool-blend mini dress. 

Totême 

For the third straight week, Totême earns a spot in our top-selling brands, falling at number four on our list. Unlike Jacquemus, however, Totême shoppers continue investing in similar products weekly. 

Among shoppers' favorites are the Off-Shoulder Rib Knitted dress in black, the signature monogram leather sneakers, and the Draped Twill Cami Maxi dress in black. According to our data, Totême customers spent an average of $330 per purchase. 

Mugler

After a short hiatus, Mugler is back on our weekly top-selling list taking the fifth and final spot. Like others on this list, Mugler emphasizes sharp tailoring and sleek designs to achieve captivating looks with a minimal, subtle color scheme. 

We’ve described Mugler as appealing to the Rick Owens shopper “with a gala to attend,” a statement that rings true today when you consider the top-selling products from the brand. According to our data, top-performing Mugler products include the Long-Sleeve Sheer Panel mini dress in black, the Jack in Black blazer, and the Long-Sleeve mini dress in Nero. If you’re looking for a slick collection of garments to elevate your wardrobe, consider shopping Mugler on ModeSens.