Nico Giani
Nico Giani
Meet Niccolo Giannini, the Tuscan born creative behind the emerging new bag brand, Nico Giani. After winning the accessories category for Vogue’s Who is on Next? in 2017, the Florence-based designer let us in on his inspirations and future plans.
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Tell us about yourself, where did you grow up? Were you into fashion as a child?
As a child, I was surrounded by fashion magazines such as Vogue, Elle, Marie Claire… My father was an accessories designer, I guess you can say working in the fashion industry was almost unavoidable. I grew up in Tuscany, a territory that is known for producing leather.
How did you decide to become a bag designer?
I am in love with objects, I am a serial collector and accumulator of things. I studied fashion design and pattern making for clothing, but when I started my professional career I gravitated towards objects, accessories and shapes.
Can you tell us about your creative process?
It’s like a protocol that I repeat every time. The first phase is about gathering information that leads me to generate an idea, generally this idea comes about in the most unexpected moments. Later, I try to develop a three-dimensional shape…. (this all happens in my imagination). Once this step is completed, I can develop a real and defined form.
What is the first bag you created?
A square with a triangle above, my teachers thought it was a small house.
Which is your favorite bag in the collection?
The Frerea bag, I was inspired by a telescope I found in Paris from the end of the 19th century. The bag for me is like a bridge connecting a part of my past to today’s collections.
I read you are inspired by 50s and 60s interior design. Can you elaborate on that?
The objects created between the 50s and the 60s have a unique energy linked to an unrepeatable past, they give off a sense of ever-present aesthetic freedom. Pieces like the Lady armchair, the Superleggera chair and the Smeg refrigerator have a perfect synthesis of shapes, lines, surfaces and colors, for me they are an inexhaustible source of inspiration
Where are your bags made?
In Tuscany.
Who is the Nico Giani customer?
A dynamic, current woman who has a small streak of nostalgia… a woman who looks to the conscious future of the past.
Where do you see the Nico Giani label in the future?
It’s a daily question for me and every time the answer is enriched with details: I imagine a world that goes beyond the single object, I work every day to present a Nico Giani total-look in the future.
If you could give a quote to the Nico Giani label, what would it be?
Thinking of Nico Giani I would quote from Fellini, “The only true realist is the visionary”.
If you weren’t designing bags, what would you be doing?
I would have ventured into something culinary related.
Do you have any other creative outlets?
If I had time I would like to have a garden, but I do not have time right now…
Who would you love to see carrying one of your bags, dead or alive?
Jane Birkin, she is a timeless icon.
Special thanks to Niccolò Giannini
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