Nike Air Max Tailwind IV SP - Register Now on END. Launches
Celebrating its 20th Anniversary, the Nike Air Max Tailwind receives an rugged ripstop upgrade with a flourish of fluro
Rugged and imbued with an industrial tinge, Nike present a contemporary interpretation of their quintessential 1999 silhouette: the Air Max Tailwind IV. Constructed with durable ripstop uppers and detailed with a pop of fluro yellow to the heel panel and the outsole, this duo offer an unstoppable combination of contemporary aesthetics and practicality. A chunky silhouette that captures the modern-day zeitgeist's stylistic disposition perfectly, Nike present a duo of colourways to suit any need. A tactical black pair are presented with a subtle grey midsole and a luminous boost of colour, while the second model is dressed in a classic woodland camouflage, adding a military twist to the Tailwind's sphere of influence. The Nike Air Max Tailwind IV SP are available for registration now on END. Launches.
Understanding the Hyperreal with Liam Hodges & Fila Celebrating the release of the Liam Hodges and Fila limited edition Mindblower sneaker, END. caught up with the London-based designer to discuss collaboration, social media and hyperreality LIAM HODGES X FILA Mindblower Sneaker | Orange Theorising on the power of the image within contemporary culture, the French sociologist and philosopher Jean Baudrillard examined the disassociation of objects, meaning and images in his postmodern analysis ‘Simulacra and Simulation’. Coining the term ‘hyperreality’, Baudrillard posited that consumerist excess in the late 20th Century had instigated an “effacement of reality”, which resulted in the original image losing value, replaced with a hyperreal simulation. 
Apocalyptic Visions: Rick Owens Presents 'Babel' Imagining a world in turmoil with his SS19 collection, the Californian designer offers a prophecy of the future cast in luxurious fabrics A steadfast pillar of the contemporary fashion circuit, Californian designer Rick Owens has spent the past 25 years honing his neo-Gothic craft. From his initial training at trade college to his time perfecting pattern cutting in designer knockoff houses across Los Angeles, the Porterville native has naturally cultivated his unique talents and perspective through determination and a wholly individual vision. 
adidas ZX 4000 4D - Register Now on END. Launches Inspired by concepts of biomechanics, the adidas ZX 4000 4D takes a scientific approach to advancing footwear technology Based on concepts of biomechanics, the high tech ZX 4000 4D running sneaker from adidas offers an exceptional athletic style, drawing influence from the original ZX running shoes in the '80s. Staying firmly in the realm of the cutting-edge, a digitally printed midsole offers an ergonomically designed foundation for supreme comfort, support and energy return.