Skip to main content
WHAT’S NEW Cocktail Hour Velvet Crush The Boot Guide Must Have Coats Sweater Weather BESTSELLERS NEW ARRIVALS NEW TO SALE LARGEST DISCOUNT HIGHEST PRICE LOWEST PRICE ALL WOMEN CLOTHING ACTIVEWEAR BEACHWEAR COATS DRESSES HOSIERY JACKETS JEANS JUMPSUITS KNITWEAR LINGERIE LOUNGEWEAR PANTS SKIRTS SHORTS TOPS SHOES BOOTS FLATS LOAFERS PLATFORMS PUMPS SANDALS SNEAKERS WEDGES BAGS BACKPACKS BELT BAGS CLUTCHES CROSSBODY BAGS HANDBAGS SHOULDER BAGS TOTES TRAVEL BAGS WALLETS ACCESSORIES BAG ACCESSORIES BELTS CASES FACE MASKS GLOVES HAIR ACCESSORIES HATS JEWELRY KEYCHAINS OPTICALS SCARVES SUNGLASSES TIES WATCHES BEAUTY BATH & BODY BEAUTY SETS FRAGRANCE HAIRCARE MAKEUP NAILS SKINCARE SUNCARE TOOLS & DEVICES TOOTHCARE WELLNESS ALL SALE ALL PRE-OWNED TOP DESIGNERS GUCCI BALENCIAGA JACQUEMUS ISABEL MARANT TORY BURCH OFF-WHITE VERSACE VALENTINO ESSENTIALS GANNI DIOR ALEXANDER WANG The Down Jackets Edit WHAT’S NEW Must Have Coats Sweater Weather Must Have Bags Leather looks Best Selling Boots BESTSELLERS NEW ARRIVALS NEW TO SALE LARGEST DISCOUNT HIGHEST PRICE LOWEST PRICE ALL MEN CLOTHING ACTIVEWEAR BEACHWEAR COATS HOODIES JACKETS JEANS KNITWEAR LOUNGEWEAR PANTS POLOS SHIRTS SHORTS SUITS SWEATSHIRTS TOPS T-SHIRTS UNDERWEAR & SOCKS VESTS SHOES BOOTS BROGUES LOAFERS OXFORD SANDALS SNEAKERS SLIPPERS BAGS BACKPACKS BELT BAGS CROSSBODY BAGS HANDBAGS POUCHES SHOULDER BAGS TOTES TRAVEL BAGS WALLETS ACCESSORIES BAG ACCESSORIES BELTS FACE MASKS GLOVES HATS JEWELRY KEYCHAINS OPTICALS SCARVES SUNGLASSES SPORT ACCESSORIES TIES WATCHES GROOMING BATH & BODY FRAGRANCE HAIRCARE SHAVE SKINCARE SUNCARE TOOLS & DEVICES TOOTHCARE WELLNESS ALL SALE ALL PRE-OWNED TOP DESIGNERS GUCCI AMIRI Alexander McQueen BALENCIAGA BURBERRY ESSENTIALS FENDI OFF-WHITE PALM ANGELS RICK OWENS CASABLANCA VERSACE The Down Jackets Edit WHAT’S NEW BESTSELLERS NEW ARRIVALS NEW TO SALE LARGEST DISCOUNT HIGHEST PRICE LOWEST PRICE ALL KIDS CLOTHING DRESSES JACKETS JEANS JUMPSUITS LEGGINGS OUTERWEAR PANTS SETS SHORTS SKIRTS SOCKS SWIMWEAR TOPS TRACKSUITS SHOES BOOTS SANDALS SLIP-ONS SLIPPERS BAGS BACKPACKS HANDBAGS TOTES ACCESSORIES BELTS GLOVES HATS ORNAMENTS SCARVES TOYS ALL SALE TOP DESIGNERS GUCCI BALENCIAGA BURBERRY DOLCE & GABBANA ESSENTIALS FENDI GIVENCHY KENZO OFF-WHITE STELLA MCCARTNEY VERSACE Best Kidswear on Sale WHAT’S NEW BESTSELLERS NEW ARRIVALS NEW TO SALE LARGEST DISCOUNT HIGHEST PRICE LOWEST PRICE ALL HOME BATH BATH ACCESSORIES BATH MATS SHOWER CURTAINS TOWELS BED COMFORTERS & QUILTS DUVET COVERS PILLOWS SHEETS FURNITURE CHAIRS SOFAS STORAGE TABLES HOME DECOR ART CANDLES CALENDARS HOME FRAGRANCE LIGHTING & LAMPS PHOTO ALBUMS PICTURE FRAMES RUGS CUSHIONS KITCHEN & DINING BARWARE & ACCESSORIES COOKWARE & BAKEWARE CUTLERY DRINKWARE DINNERWARE FLATWARE KITCHEN APPLIANCES KITCHEN TOOLS & ACCESSORIES SERVEWARE TABLE LINENS & ACCESSORIES PET ACCESSORIES CAT ACCESSORIES DOG ACCESSORIES TECHNOLOGY CAMERAS HEADPHONES SPEAKERS WEARABLE TECHNOLOGY ALL SALE TOP DESIGNERS GUCCI DOLCE & GABBANA La DoubleJ OFF-WHITE VERSACE New To Sale BESTSELLERS NEW ARRIVALS NEW TO SALE LARGEST DISCOUNT HIGHEST PRICE LOWEST PRICE ALL BEAUTY BATH & BODY BATH OIL & SOAK BODY CLEANSER & SOAP BODY EXFOLIANT & SCRUB BODY OIL HANDCARE SUPPLEMENTS BEAUTY SETS FRAGRANCE DEODORANT DISCOVERY SETS COLOGNE HAIRCARE CONDITIONER DRYERS MASQUES & TREATMENTS SHAMPOO STYLING MAKEUP BLUSH BRUSHES & TOOLS CONCEALER CONTOUR FOUNDATION LIPSTICK POWDER PRIMER REMOVERS NAILS POLISH TOOLS SKINCARE MASK MIST NECK & DECOLLETE NIGHT CREAM SERUM TREATMENTS EYE SUNCARE BODY ENHANCERS FACE TOOLS & DEVICES ELECTRONIC DEVICES HAIR BRUSHES HAIR TOOLS LASHES & BROWS SPONGES TOOTHCARE MOUTHWASH TOOTHPASTE SHAVE AFTERSHAVE BEARD OIL RAZORS SHAVING CREAM SHAVE SETS WELLNESS ALL SALE HOT BRANDS AESOP WESTMAN ATELIER CHARLOTTE TILBURY TATA HARPER AUGUSTINUS BADER DR. BARBARA STURM RÉVIVE OMOROVICZA LA MER 111SKIN New In COUPON CETTIRE: Enjoy an extra 10% off sale atyles. Use code MARCH10<br>03/27/2024 - 03/28/2024 CETTIRE: Enjoy up to 60% off FW23 items.<br>Starts on 01/17/2024 Shopbop: Take advantage of free shipping.<br>Starts on 10/13/2022 Frontgate: Enjoy 25% off select styles.<br>03/27/2024 - 03/28/2024 REVOLVE: Enjoy up to 65% off select styles.<br>03/15/2024 - 03/31/2024 WOMEN CLOTHING BAGS SHOES ACCESSORIES BEAUTY MEN CLOTHING BAGS SHOES ACCESSORIES GROOMING BEAUTY FRAGRANCE HAIRCARE MAKEUP SKINCARE SUNCARE KIDS CLOTHING BAGS SHOES ACCESSORIES CARE HOME FURNITURE HOME DECOR KITCHEN & DINING PET ACCESSORIES TECHNOLOGY TOP DESIGNERS BALENCIAGA ESSENTIALS GUCCI JACQUEMUS LOEWE PALM ANGELS RICK OWENS VERSACE VALENTINO ZIMMERMANN Best Tops on Sale ACNE STUDIOS ALEXANDER MCQUEEN ALEXANDER WANG AMI ALEXANDRE MATTIUSSI AMIRI BALENCIAGA BALMAIN BOTTEGA VENETA CANADA GOOSE CASABLANCA DIESEL DOLCE & GABBANA DSQUARED2 ESSENTIALS FENDI GANNI GIVENCHY GOLDEN GOOSE GUCCI ISABEL MARANT JACQUEMUS JIL SANDER JIMMY CHOO JW ANDERSON KHAITE KENZO LANVIN LOEWE LORO PIANA MUGLER MAISON MARGIELA MARINE SERRE MARNI MIU MIU MONCLER NANUSHKA NIKE OFF-WHITE PALM ANGELS PRADA R13 RHUDE RICK OWENS SACAI SAINT LAURENT SKIMS STAUD STELLA MCCARTNEY STONE ISLAND STUART WEITZMAN THE ROW THOM BROWNE TOM FORD TORY BURCH TOTÊME VALENTINO VERSACE VETEMENTS WE11 DONE Y/PROJECT GUCCI

On Tour with Patagonia Worn Wear

end_clothing
end_clothing
Nov 03 2019

Joining Patagonia surf manager, Gabe Davies, on the UK leg of the Patagonia Worn Wear summer tour, END. delves below the surface of the brand's inspirational activism to learn more about the Worn Wear initiative, their open-source approach to addressing climate change, and the new mission statement: "Patagonia is in business to save our home planet."


Gabriel


Keen to learn more about Patagonia's business model and the grassroots activism and community-led projects they support through a range of initiatives and programmes, END. joined UK surf manager Gabe Davies for a quintessentially Patagonia day in the northeast of England. Travelling around Europe as part of Patagonia Worn Wear's summer tour, Gabe and the team were midway through a 6-week repair-mission, hitting some of Europe's most popular surf spots to encourage surfers and beach-loyalists to repair and reuse their gear rather than replacing them at a huge cost to the planet.

Offering a glimpse at the frontlines of Patagonia's mission, Gabe and the Worn Wear team put the community spirit and deep-rooted passion to educate and inspire others to implement change from the ground up on full display. Talking about the sport that has shaped his life and inspired him to protect the coastlines he knows and loves, Gabe talks Patagonia's mission statement, why reusing is the new recycling, and why the surf industry has let him down.


The


So as far as responsible companies go, Patagonia paves the way. The founder, Yvon Chouinard wrote the pioneering book 'Let My People Go Surfing' - I mean, as an ex-pro surfer looking for a pathway through life, there is nothing that comes close. Patagonia aligns products for core sports, with environmental activism, and now literally Patagonia wants ‘To Save Our Home Planet’. There could be no better place to find myself right now.


So, age 11 I started surfing in the late 80s in the North Sea, off the coastline of Newcastle in England. Whilst other kids dived into football, I dived into the waves and never strayed from that path. My 2 brothers and I were addicted, our entire family unit and friends become wrapped up within a counter culture, a secret surf cult: a world away from anything else we’d ever seen before. We were part of a underground surf crew, in a time and place that couldn’t be further away from the roots of Surfing. No palm trees, no warm water – we just chased raw cold empty waves, in random neon hand me down clobber and patchwork surf gear.


Patagonia


So, our Tiny House on wheels is touring the coastal outposts, repairing gear at some of the hardiest surf communities in Europe. We’ve toured for 6 weeks and are on track to repair over 400 wetsuits. These repairs keep wetsuits in use longer and will reduce the need for surfers to go out and buy a new suit. We’ve timed it just before the winter swells kick in. Wetsuits have a nasty footprint based on Chloroprene and Cancer Alley, the factories where much of the wetsuit rubber is produced. Petro Chemicals or Limestone are the raw materials traditionally used in wetsuits, we have open-sourced the more sustainable FSC certified Naturel Rubber from our supplier Yulex, which has reduced our CO2 by 80% compared to traditional suits. Wetsuits cannot be recycled at any significant scale and to inspire the Industry, both Fair Trade and Yulex can be used and scaled up by any Surf industry partner who uses our same suppliers.


First goal is that we try and educate surfers about fixing their own gear themselves. According to WRAP UK, using clothing an additional nine months reduces the carbon, water and waste footprints by 20-30% each. Additionally, repairing and reusing usually requires less resources than the energy and chemicals required to recycle a garment. The entire Worn Wear program came from Lauren and Keith Malloy who wanted to tell the stories of our most beloved gear. Patagonia in 2017 repaired over 70,000 garments globally as part of our products Ironclad Guarantee.


On Tour with Patagonia Worn Wear


Patagonia


Patagonia


I think everyone can relate to a piece of gear that really stands out in your life at key moments. That all time jacket, or backpack that travelled with you on your biggest adventure. That piece of gear takes you back to a moment in time, and tells a story. With surfing, you’d get that feeling from your boards, or your most bomb proof jacket that you pull out for your bitter winter dawn patrol, when the waves are firing. Compare the love you have for that garment, against some fast fashion disposable disaster you’ve put your money behind, something you’ve never worn again. Buy once, buy right and buy quality.


Patagonia strive to build the best product, so it works and you don’t need to replace it. Then we look at the footprint and sourcing of that product to try and reduce its impact. We then try and build in recycled content, Fair Trade certification or processes like cleaner dying techniques. Reducing our own footprint, and that of our supply chains and factories. Once change happens in a factory, at the supplier level, the entire industry – be that Surf, Sportswear or Alpine gear - can also take advantage of it. Our entire supply chain is transparent, we want other brands to use Fair Trade factories and improve the conditions of the skilled workers who make the products we love. I’m so disappointed that the Surf Industry does not follow these programs on a significant scale. I’d have thought an industry based on counter-culture and reliant on clean water and protected coastlines would lead the apparel industry, but I rarely see radical steps in the right direction.


Inside


Details


I’d say ask questions and support the companies who are standing up against the norm. Now is not the time for business as usual, it’s time to put your money where it counts, as reliance on the politicians, big oil, or the status quo to save us, will no longer cut it. I mean, who in this day and age can justify not using Organic Cotton or recycled Poly/Nylons when Patagonia have proven they perform just as well, and it’s good for business. If the surf or fashion industries are in any doubt there is a market worth chasing, wake the fuck up! Talk to Greta or Extinction Rebellion. The world is changing fast, and brands can’t afford to ignore that. Patagonia has launched a new platform if you want to dive into Activism near you - Patagonia Action Works lets you get involved on a deeper level than just signing petitions. Our 1% For The Planet partners now have a platform where you can volunteer your skills to an NGO – be that local, or around the world.


This is the most difficult question yet! Somewhere empty and clean.


King