Reebok x Epitome Instapump Fury: ‘The Evolution of the Woman’ - Launching 18th October
Her journey, her story.
A sneaker with over 25 years of history built into its very sole, Reebok’s Instapump Fury was, and still is as revolutionary and relevant as it ever was. Joining forces with the Atlanta-based retailer Epitome for this special release of the forward-thinking sneaker, the sportswear giant introduces the Reebok x Epitome Instapump Fury that puts women first. Inspired by women, for women, ‘The Evolution of the Woman’ explores the power of femininity, combining the classic, innovative silhouette of the original with sleek uppers decorated with white patent leathers and metallic details. Teamed with a pink toned lining and outsole, the translucent touches extend to the pump and delta symbol that sits at the toe-box – representing ‘transparency, intuition and progression’, while a footprint to the insole of the shoe signifies a woman’s first step into her future. The Reebok x Epitome Instapump Fury will launch at END. on 18th October.
Moncler x Craig Green SS18 - Now Online A deserved sequel to the Moncler C collaboration Alt Man Jacket Gauss Hooded Windbreaker Gauss Hooded Windbreaker Banach Padded Strap Jacket Joining forces once more for a follow up to last year's explosive 'Moncler C' capsule , Craig Green and Moncler deliver their latest exploration of premium outerwear and innovative textiles. 
Y-3 Runner 4D - Register Now on END. Launches Y-3 debuts first footwear that leverages Digital Light Synthesis technology The sport-style pioneer Y-3 , a collaboration between adidas and Yohji Yamamoto, unveils its first application of the breakthrough Digital Light Synthesis technology for 2018. The Y-3 RUNNER 4D melds adidas' innovation with Y-3’s unmistakable fashion aesthetic and progressive Japanese craftsmanship. The shoe also marks the first-ever deployment of this technology in a context out with performance; a symbol of the enduring symbiosis between technical specification and aesthetic appeal. 
The Best Sneaker Styles at LFW AW18 Demna and Raf's 'Dad-Sneaker' Battle Royale Continues Following on from NYC's presentations , at which the Manhattan style-elite put their best foot forward in the sneaker-stakes, London did not disappoint with a slew of the hottest footwear styles pounding the pavements outside the presentations ready to be captured by END.'s fast-fingered photo-correspondent, Robert Spangle .