Rev Your Engines: Who Logo'd It Best
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2018 is the year of logos. It seems like everywhere you look there is a Fila x Fendi t-shirt or a vintage inspired Gucci monogram bag. Designers all over the world are taking it back to the ‘90s with logo everything – whether it’s a bag, full suit, or scarf, the options are endless. Millennials have great purchasing power, and brands are responding to that by honoring this nostalgia and the way things used to be. Logos are definitely back with a vengeance, but now the question is – who logo’d it best?
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EIGHT GUYS WHO MAKE US WANT TO UP OUR STYLE GAME A sartorial masterclass from the streets of Florence and Milan CLICK FOR MORE Words by Mr Mansel Fletcher The new year kicks off with Italy’s two big biannual fashion events, Pitti Uomoin Florence and Fashion Week in Milan. Media attention in Florence is almost entirely dedicated to the outfits worn by the attendees, while interest in Milan is spread more evenly between the clothes on the catwalks and the clothes on the street. All of this means that for the guys attending these events there’s an almost irresistible temptation to overthink their outfits, the result of which is that there’s great sport to be had reviewing the street-style shots.
Y-3 Spring/Summer 2018 Campaign — Chapter 1 For 15 years, Y-3 has defined and redefined the language of sport-style with fearless innovation. For Spring/Summer 2018, the landmark collaboration between Yohji Yamamoto and adidas follows a simple directive: fuse the best of Yohji with the best of adidas. This Y-3 concept-returning to the core DNA of its two makers-is reflected in the collection, three campaign chapters, and breakthrough footwear launches.