Screen Test #3: Zippers ASMR
An ASMR Study on the Zipper Featuring Saint Laurent, Dsquared2, Loewe, and More
Shot at our headquarters in Montreal and inspired by the videos of Andy Warhol, the SSENSE “Screen Test” series is a way to evaluate the camera-readiness of our products.For this season, SSENSE has invited photographer Rebecca Storm to create a series of Screen Tests inspired by the ASMR video genre. Short for “Autonomous Sensory Meridian Response,” ASMR videos explore objects as objects, especially the spine-tingling sensations evoked by the sounds of crinkling paper, brushing hair, and hushed whispers. They occupy the grey terrain between the digital and the bodily, broadcasting Internet-induced head massages to hundreds of thousands of YouTube followers.Featuring styles from Saint Laurent, Loewe, Dsquared2, and Kara, Storm directs our attention to the unmistakable sound of the zipper, a design feature that evokes security, relaxation, and sexuality.