The 7 Best Minimalist Labels to Wear Now

Consider yourself a style introvert? Then this post is for you: From summer’s Quiet Luxury trend to Fall’s low-key elegance—seen everywhere from hoodies at Miu Miu to suits at Saint Laurent—closet essentials are having a moment. But before you reach for your sweatpants, remember this: it’s not about grabbing your coziest pieces and hoping for the best (but the right cashmere sweater does play a role). Rather, it’s about a considered look that, when done right, creates an anything-but-basic effect. 

So, if you’re looking for an effortless wardrobe that stands out from the crowd, try leaning towards looks that buck the ostentatious trend and let your attitude do the talking—a skill that Parisians, who often look to timeless basics, are well versed in. Indeed, from New York’s cult boutique, The Frankie Shop, to fashion-insider favorite, The Row, check out our edit of the coolest names in fashion right now who whisper their style messages and leave plenty of room for your true self to shine through. 

1. LORO PIANA

Avid social media followers will likely recognize this name, since Loro Piana is currently all over it—and has even been cited by New York Magazine as “Silicon Valley’s Favorite Flex”. Remember when Succession was airing and the Quiet Luxury trend was born? This is it, only playing out in real life. 

2. THE FRANKIE SHOP

If you’ve been wondering where New York’s It girls and influencers shop, look no further. The Frankie Shop—dubbed “Frankie” by its regulars—is a cult boutique located in SoHo and the Lower East Side (there’s also an outpost in Paris), that was founded by Gaëlle Drevet and sells the type of streamlined, masculine-inspired fare that is too gregarious to be described as low-key: Think oversized blazers with shoulder pads and jeans so wide you half expect to trip en route to anywhere. 

3. THE ROW 

Every collection by The Row is a lesson in considered elegance. Unapologetically restrained and perfectly put together, it is a favorite among ModeSens shoppers for good reason. Founded by Mary Kate and Ashley Olsen in 2006, it consistently offers the finest cashmere and merino wool staples that emit a next-level quality that never fails to turn heads.

4. ANINE BING

Anine Bing’s eponymous label may be based in L.A., but it’s unapologetically inspired by Scandinavian minimalism—albeit infused with an American energy. Timeless and effortless and loved by Elsa Hosk, Claire Rose Cliteur, and Selena Gomez, it’s a go-to for those seeking oversized suiting for a modern era.

5. RAEY

The in-house label by MATCHES is known in its own right for offering the type of thoughtful, offbeat cuts modern minimalists crave and can’t quite find elsewhere. From the silkiest slip to the perfect amorphous wool coat or billowing baggy jeans, Raey offers luxurious staples in a class all their own. 

6. Wardrobe.NYC

If you’re looking for a label that offers foundational, timeless pieces, Wardrobe.NYC is the name to know. Think unfussy basics in the finest fabrics and monochrome color palette. And their celebrity fans? Hailey Bieber put out a collaboration with them last year. 

7. TOTEME

Former influencer Elin Kling created TOTEME with Karl Lindman back in 2014. Since then, the Stockholm-based label that adheres to Scandinavian style rules, fast became a go-to for the style set looking for pulled-together looks with an edge.