The Milan Flagship Reopens
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Gucci
Dec 15 2023
The fully renovated boutique at Via Monte Napoleone, where the store was first inaugurated in 1951, blends tradition and contemporary design, aligned with Creative Director Sabato De Sarno’s vision.
The artfully restored space pays homage to Milan, a city that is continuously able to inspire creativity, and the values of Italian craftsmanship, as showcased through the meticulous selection of materials like Cipollino and Bardiglio marbles and furniture pieces exclusively from Italian brands such as Cassina, B&B, Living Divani, and Minotti. Other elements include Venetian “pulegoso” glass and brushed steel, creating an essential and refined space that places Gucci’s collections firmly at the fore.
Additionally, underlining the location’s profound connection to creativity and reinforcing the dialog between art and fashion in keeping with Sabato De Sarno’s vision, the space houses a selection of artworks handpicked by curator Truls Blaasmo with a focus on Italian pieces.