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The Party

The Party

Oct 30 2019

Set in decorative surrounds of Le Roi, an historic Italian ballroom that first opened in Turin in 1926, the Gift 2018 campaign by artist Petra Collins captures scenes from a kaleidoscopic party.

Inside the celebration, is a new lineup of ready-to-wear and accessories shimmering with metallic hues, including chevron GG Marmont bags and athletic-inspired pieces in laminated GG jersey. Photographs of the performance and party, put the spotlight on new crystal-studded jewelry and oversized eyewear.

Music: ‘Take me home’ by Cher
(B. Esty / M. Aller)
© Rightsong Music Inc.
Licensed by Warner Bros. Music Italy S.r.l.
(p) 1979 Universal Music Italia Srl

A kaleidoscopic party, presenting the Gift 2018 campaign shot by Petra Collins.The Party

A kaleidoscopic party, presenting the Gift 2018 campaign shot by Petra Collins.The Party

A kaleidoscopic party, presenting the Gift 2018 campaign shot by Petra Collins.The Party

A kaleidoscopic party, presenting the Gift 2018 campaign shot by Petra Collins.The Party

A kaleidoscopic party, presenting the Gift 2018 campaign shot by Petra Collins.The Party

A kaleidoscopic party, presenting the Gift 2018 campaign shot by Petra Collins.The Party

A kaleidoscopic party, presenting the Gift 2018 campaign shot by Petra Collins.The Party

A kaleidoscopic party, presenting the Gift 2018 campaign shot by Petra Collins.The Party

A kaleidoscopic party, presenting the Gift 2018 campaign shot by Petra Collins.The Party

Divine Bohemians

Divine Bohemians

Philosophers, politicians, artists and avant-garde women: the characters of the Acropolis mingled at symposiums, rapturous festivities, lavish courts and theatrical competitions.

Gucci-Dapper Dan: The Collection

Gucci-Dapper Dan: The Collection

Introducing the collection of ready-to-wear and accessories that takes its cue from the Dapper Dan archive created with the House’s refined materials. Featuring a new yellow Gucci logo, the pieces were shot by Ari Marcopoulos on young faces from Harlem.

The Collectors

Gucci ’s tribe of outsiders is imagined as a group of collectors of art and artefacts who gather in an Austrian institution for the Fall Winter 2018 campaign.