The Spring Summer 2023 Campaign
The campaign picks up this narrative thread, as twins present the new collection that hovers between the classic and unpredictable. In a historic Italian villa, the identical siblings are captured by Joanna Piotrowska in images that catch the ways archival emblems are reinterpreted, even in the slightest ways.
Two sets of hands present key accessories, such as an equestrian-inspired bag that first appeared in 1981 as an example of “leather in motion” and now an expression of heritage in evolution. Signature loafers become distinct with a heart-shaped toe, a tailored suit via a ‘G-string’ from the 1990s. Gizmo from the film ‘Gremlins’ makes an appearance, furthering the theme of the other self, while the Interlocking G distinguishes a new quilted handbag, as well as the curtain chain detail of mask-style sunglasses. Each emblem traced and twisted to animate that human instinct to present the self in an eye-catching fashion.
Art Director: Christopher Simmonds
GREMLINS and all related characters and elements © & ™ WBEI. (s23
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The A-Z Guide to BAPE Celebrating 30 Years of Ape Founded in Japan by designer NIGO in 1993, BAPE remains not only a streetwear staple, but an undeniable cultural phenomenon. From Soulja Boy’s unforgettable 2007 mantra “I got me some Bathing Apes,” to today's triumphant return of the BAPE STA™(by way of multiple exclusive SSENSE colorways ), BAPE is no less relevant now than it was 30 years ago. Here, find out how NIGO (who recently added artistic director of Kenzo to his extensive résumé) built the brand, and all of the creative collaborators and famous fans that contributed along the way. 