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VETEMENTS FW17-- ‘Clothes’ according to Demna Gvasalia

ModeSens
ModeSens
Sep 06 2017

The Georgian designer maverick Demna Gvasalia is the creative behind Vetements, meaning ‘clothes’ in French. Iconic and ironic, FW17 offered something for every ‘stereotype’ today, whether you are a punk teen, a bro, a bouncer or a pensioner. Infused with sub-cultural messages and references, respect to past seasons, this collection is majorly powered by necessity. Produced in limited quantities, Gvasalia presents a ‘product-oriented collection’ that has the power of making you think twice.



“Originally, the concept was not having a concept.”


VETEMENTS

FRENCH TERRY OVERSIZED HOODED SWEATSHIRT


VETEMENTS

VETEMENTS LOGO RAINCOAT


VETEMENTS

ANTWERPEN CUT UP HOODED SWEATSHIRT


“We’re not trying to push the boundaries of fashion, but just make clothes people want to have.”



“The idea was really to work on a collection that is completely product-oriented, one by one.”


VETEMENTS

VETEMENTS LOGO RAINCOAT



VETEMENTS

STONER HOODED SWEATSHIRT


VETEMENTS

EU OVERSIZED HOODED SWEATSHIRT

VETEMENTS

REEBOK COTTON BLEND TENNIS SOCKS


“Vetements was always based on things a lot of people could relate to.”



“I don’t really care about challenging the industry.”



VETEMENTS

LOGO PRINTED HOODED COTTON SWEATSHIRT


VETEMENTS

SHORT SLEEVE JERSEY SWEATSHIRT



VETEMENTS

REWORKED RAW CUT COTTON DENIM JEANS




VETEMENTS

80MM ELASTIC BOOTS W/ LIGHTER HEEL


“For me, fashion is something practical, it’s made to be worn rather than change things.”



“It’s also communication: You wear that, and it means you follow certain things….”


VETEMENTS

EU OVERSIZED HOODED SWEATSHIRT


VETEMENTS

REWORKED RAW CUT COTTON DENIM JEANS


VETEMENTS

OVERSIZED HOODED COTTON SWEATSHIRT



VETEMENTS

90MM REFLECTOR HEEL OVER THE KNEE BOOTS


“ and you understood certain things that others don’t. That’s how it works with younger generations.”



Quotes from Demna Gvasalia taken from WWD




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