VETEMENTS FW17－－ ‘Clothes’ according to Demna Gvasalia
The Georgian designer maverick Demna Gvasalia is the creative behind Vetements, meaning ‘clothes’ in French. Iconic and ironic, FW17 offered something for every ‘stereotype’ today, whether you are a punk teen, a bro, a bouncer or a pensioner. Infused with sub-cultural messages and references, respect to past seasons, this collection is majorly powered by necessity. Produced in limited quantities, Gvasalia presents a ‘product-oriented collection’ that has the power of making you think twice.
“Originally, the concept was not having a concept.”
VETEMENTS
FRENCH TERRY OVERSIZED HOODED SWEATSHIRT
VETEMENTS
VETEMENTS LOGO RAINCOAT
VETEMENTS
ANTWERPEN CUT UP HOODED SWEATSHIRT
“We’re not trying to push the boundaries of fashion, but just make clothes people want to have.”
“The idea was really to work on a collection that is completely product-oriented, one by one.”
VETEMENTS
VETEMENTS LOGO RAINCOAT
VETEMENTS
STONER HOODED SWEATSHIRT
VETEMENTS
EU OVERSIZED HOODED SWEATSHIRT
VETEMENTS
REEBOK COTTON BLEND TENNIS SOCKS
“Vetements was always based on things a lot of people could relate to.”
“I don’t really care about challenging the industry.”
VETEMENTS
LOGO PRINTED HOODED COTTON SWEATSHIRT
VETEMENTS
SHORT SLEEVE JERSEY SWEATSHIRT
VETEMENTS
REWORKED RAW CUT COTTON DENIM JEANS
VETEMENTS
80MM ELASTIC BOOTS W/ LIGHTER HEEL
“For me, fashion is something practical, it’s made to be worn rather than change things.”
“It’s also communication: You wear that, and it means you follow certain things….”
VETEMENTS
EU OVERSIZED HOODED SWEATSHIRT
VETEMENTS
REWORKED RAW CUT COTTON DENIM JEANS
VETEMENTS
OVERSIZED HOODED COTTON SWEATSHIRT
VETEMENTS
90MM REFLECTOR HEEL OVER THE KNEE BOOTS
“ and you understood certain things that others don’t. That’s how it works with younger generations.”
Quotes from Demna Gvasalia taken from WWD
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