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italist Sep 16 2018
A little fur workshop that, in less than a century, became an international Maison, the dream of a great lady and her love of life: these are the bases of the success of Fendi. It was 1918 when Adele Casagrande opened her own shop. Her marriage to Edoardo Fendi gave the name of the business that, starting back in the Thirties, with the launch of the little bag, eventually found worldwide success. A success that has continued into the second generation, with a designer of the calibre of Karl Lagerfeld and the FF logo, adored throughout the world. Today Fendi is led by Silvia Venturini Fendi (third generation), indisputable leader of the Made In Italy group.

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