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Founded by Adele and Edoardo Fendi in 1925, the eponymous Rome-based House immediately won great acclaim and became famous outside the capital city. The Fendi adventure began on Via del Plebiscito, a busy street whose location in the heart of Rome made it a main thoroughfare used by the transalpine aristocracy. Adele and Edoardo Fendi opened a small and medium leather goods shop and set up what was then a secret fur workshop. Success came quickly and was confirmed when their five daughters, Paola, Anna, Franca, Carla and Alda, decided to get involved in the family business bringing new energy and ideas. Nicknamed the five fingers of the hand, it was they who, in 1965, invited a young German designer to join the House. His name: Karl Lagerfeld! After revolutionizing how to wear fur by fully reinterpreting it, transforming it into a fashionable, soft, light item of clothing, he launched the House’s ready-to-wear collection in 1977. He still provides artistic direction alongside Silvia Venturini Fendi, who represents the third generation of the family and is in charge of accessories, menswear and kidswear. Forever associated with the Fendi image, the legendary Baguette bag and the timeless Peekaboo have helped to shape the House’s influence. It is a reputation that even went beyond the borders of the Earth when Fendi put on a fashion show atop the Great Wall of China on October 19, 2007, making this breathtaking event the first show visible from the Moon!

FENDI Square scarf

FENDI Scarf

FENDI Scarf

FENDI Scarves

FENDI Square scarf

FENDI Black & Grey 'Bag Bugs' Pouch

FENDI Micro monster leather pouch

FENDI Hat

FENDI Tie

FENDI Bow tie

FENDI Hat

FENDI fringed edge scarf

FENDI printed scarf

FENDI logo print scarf

FENDI Hat

FENDI Eyes knitted beanie hat

FENDI floral embroidered scarf

FENDI Bag Bugs scarf

FENDI Black 'Think' Logo Pouch

FENDI Black Small 'Bag Bugs' Pouch

FENDI Black 'Bag Bugs' Pouch

FENDI Wool Wonders Scarf

FENDI Scarf Scarf Men Fendi

FENDI Scarf Scarf Men Fendi

FENDI appliqué scarf

FENDI Bag Bugs beanie

FENDI Bag Bugs leather pouch

FENDI Strap You Love Think logo-appliqué bag strap

FENDI Tie

FENDI Hat

FENDI FF logo scarf

FENDI FF logo scarf

FENDI Jewel Jewel Men Fendi

FENDI Fendi Monster Eye Gloves

FENDI Fendi Grained Leather Wallet With Logo

FENDI Fendi Continental In Roman Leather

FENDI Fendi Logo Buckle Leather Belt

FENDI Tie Tie Men Fendi

FENDI Jewel Bijoux Man Monster Fendi

FENDI Jewel Bijoux Man Fendi

FENDI Tie Tie Men Fendi

FENDI Tie Tie Men Fendi

FENDI Tie Tie Men Fendi

FENDI Wallet Wallet Men Fendi

FENDI Bag Bugs billfold cardholder

FENDI Bag Bugs belt

FENDI striped scarf

FENDI striped scarf

FENDI zip-around wallet

FENDI Wallet Wallet Men Fendi

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Founded by Adele and Edoardo Fendi in 1925, the eponymous Rome-based House immediately won great acclaim and became famous outside the capital city.
The Fendi adventure began on Via del Plebiscito, a busy street whose location in the heart of Rome made it a main thoroughfare used by the transalpine aristocracy. Adele and Edoardo Fendi opened a small and medium leather goods shop and set up what was then a secret fur workshop. Success came quickly and was confirmed when their five daughters, Paola, Anna, Franca, Carla and Alda, decided to get involved in the family business bringing new energy and ideas. Nicknamed the five fingers of the hand, it was they who, in 1965, invited a young German designer to join the House. His name: Karl Lagerfeld! After revolutionizing how to wear fur by fully reinterpreting it, transforming it into a fashionable, soft, light item of clothing, he launched the House’s ready-to-wear collection in 1977. He still provides artistic direction alongside Silvia Venturini Fendi, who represents the third generation of the family and is in charge of accessories, menswear and kidswear. Forever associated with the Fendi image, the legendary Baguette bag and the timeless Peekaboo have helped to shape the House’s influence. It is a reputation that even went beyond the borders of the Earth when Fendi put on a fashion show atop the Great Wall of China on October 19, 2007, making this breathtaking event the first show visible from the Moon!

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