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Founded by Adele and Edoardo Fendi in 1925, the eponymous Rome-based House immediately won great acclaim and became famous outside the capital city. The Fendi adventure began on Via del Plebiscito, a busy street whose location in the heart of Rome made it a main thoroughfare used by the transalpine aristocracy. Adele and Edoardo Fendi opened a small and medium leather goods shop and set up what was then a secret fur workshop. Success came quickly and was confirmed when their five daughters, Paola, Anna, Franca, Carla and Alda, decided to get involved in the family business bringing new energy and ideas. Nicknamed the five fingers of the hand, it was they who, in 1965, invited a young German designer to join the House. His name: Karl Lagerfeld! After revolutionizing how to wear fur by fully reinterpreting it, transforming it into a fashionable, soft, light item of clothing, he launched the House’s ready-to-wear collection in 1977. He still provides artistic direction alongside Silvia Venturini Fendi, who represents the third generation of the family and is in charge of accessories, menswear and kidswear. Forever associated with the Fendi image, the legendary Baguette bag and the timeless Peekaboo have helped to shape the House’s influence. It is a reputation that even went beyond the borders of the Earth when Fendi put on a fashion show atop the Great Wall of China on October 19, 2007, making this breathtaking event the first show visible from the Moon!

FENDI Zigzag Sock Sneaker Boots in Black

FENDI Women’s Candy Striped Heel Sock Sneaker Boots in Navy

FENDI Women's By the Way Leather Boston Bag in Light Blue

FENDI Slit Square Flared Cuff Tuxedo Jacket in Black

FENDI Ribbon Tied Cashmere Knit Sweater in Green

FENDI Flower Appliqué Cropped Jeans in Blue

FENDI Roma Logo Halterneck Bikini in White and Red

FENDI Triple-Tone Shearling Platform Mules in Grey, Yellow and Burgundy

FENDI Fendi Mini Back to School Backpack in Red.

FENDI Fendi FF Velvet Bag Strap in Brown.

FENDI Fendi Sneaker

FENDI Mink fur-trimmed wool and silk coat

FENDI Runway Small leather shoulder bag

FENDI Fendi Embellished Slip-on Sneakers

FENDI Sneakers Shoes Women Fendi

FENDI Fendi Logo Patched Slip-on Sneakers

FENDI Fendi Bag Bug Sneakers

FENDI Fendi 3jours Mini Tote

FENDI Fendi Runaway Tote

FENDI Fendi Eye Roll Tote

FENDI Fendi Eye Roll Tote

FENDI Fendi 3jours Tote

FENDI Fendi Meduim Shoulder Bag

FENDI Fendi Classic Backpack

FENDI Fendi Sheepskin Shoulder Bag

FENDI Strap You Spike-Embellished Leather Bag Strap

FENDI Bag Bugs Tote Bag

FENDI TWO-TONE ACETATE SUNGLASSES, PINK

FENDI Satin sandals

FENDI Leather ankle boots

FENDI Century leather shoulder bag

FENDI Velvet bag strap

FENDI Karlito Pouch

FENDI 2JOURS TWO-TONE LEATHER SATCHEL BAG, BLUE, BEIGE

FENDI Fendi Wide Leg Tailored Trousers

FENDI Fendi Eyes Pullover

FENDI Sfilata Logo Wallet

FENDI Beauty case

FENDI Leather shoulder bag

FENDI Fendi Leggings

FENDI Fendi Skirt

FENDI Fendi Shirt

FENDI Fendi Shirt

FENDI Pink Regular 'By The Way' Boston Bag

FENDI Grey & Tan Mini Peekaboo Bag

FENDI Black Regular Tote

FENDI Black Rainbow Backpack

FENDI Fendi Small 2jours Tote

FENDI Fendi Dotcom Tote

FENDI Fendi Regular Tote

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Founded by Adele and Edoardo Fendi in 1925, the eponymous Rome-based House immediately won great acclaim and became famous outside the capital city.
The Fendi adventure began on Via del Plebiscito, a busy street whose location in the heart of Rome made it a main thoroughfare used by the transalpine aristocracy. Adele and Edoardo Fendi opened a small and medium leather goods shop and set up what was then a secret fur workshop. Success came quickly and was confirmed when their five daughters, Paola, Anna, Franca, Carla and Alda, decided to get involved in the family business bringing new energy and ideas. Nicknamed the five fingers of the hand, it was they who, in 1965, invited a young German designer to join the House. His name: Karl Lagerfeld! After revolutionizing how to wear fur by fully reinterpreting it, transforming it into a fashionable, soft, light item of clothing, he launched the House’s ready-to-wear collection in 1977. He still provides artistic direction alongside Silvia Venturini Fendi, who represents the third generation of the family and is in charge of accessories, menswear and kidswear. Forever associated with the Fendi image, the legendary Baguette bag and the timeless Peekaboo have helped to shape the House’s influence. It is a reputation that even went beyond the borders of the Earth when Fendi put on a fashion show atop the Great Wall of China on October 19, 2007, making this breathtaking event the first show visible from the Moon!

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