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Founded by Adele and Edoardo Fendi in 1925, the eponymous Rome-based House immediately won great acclaim and became famous outside the capital city. The Fendi adventure began on Via del Plebiscito, a busy street whose location in the heart of Rome made it a main thoroughfare used by the transalpine aristocracy. Adele and Edoardo Fendi opened a small and medium leather goods shop and set up what was then a secret fur workshop. Success came quickly and was confirmed when their five daughters, Paola, Anna, Franca, Carla and Alda, decided to get involved in the family business bringing new energy and ideas. Nicknamed the five fingers of the hand, it was they who, in 1965, invited a young German designer to join the House. His name: Karl Lagerfeld! After revolutionizing how to wear fur by fully reinterpreting it, transforming it into a fashionable, soft, light item of clothing, he launched the House’s ready-to-wear collection in 1977. He still provides artistic direction alongside Silvia Venturini Fendi, who represents the third generation of the family and is in charge of accessories, menswear and kidswear. Forever associated with the Fendi image, the legendary Baguette bag and the timeless Peekaboo have helped to shape the House’s influence. It is a reputation that even went beyond the borders of the Earth when Fendi put on a fashion show atop the Great Wall of China on October 19, 2007, making this breathtaking event the first show visible from the Moon!

FENDI Lei Selleria Bag

FENDI 3/4 length skirt

FENDI Knee length skirt

FENDI Kan I Shoulder Bag

FENDI Square scarf

FENDI Square scarf

FENDI Oblong scarf

FENDI Oblong scarf

FENDI Oblong scarf

FENDI Fantastic Fendi rubber and leather strap

FENDI Fantastic Fendi bag strap

FENDI Black Mini Kan I Monster Bag

FENDI Cuissard boots

FENDI Stainless Steel & Leather-Strap Watch

FENDI Knee-length dress

FENDI Knee length skirt

FENDI Casual trouser

FENDI Knee-length dress

FENDI Fendi Worked Ballerinas

FENDI Black Stud Embellished Crossbody Bag

FENDI Court

FENDI Sandals

FENDI Court

FENDI Court

FENDI Court

FENDI Court

FENDI Court

FENDI "Strap You" Mini Shoulder Strap

FENDI "Strap You" Mini Shoulder Strap

FENDI "Strap You" Mini Shoulder Strap

FENDI "Strap You" Mini Shoulder Strap

FENDI "Strap You" Mini Shoulder Strap

FENDI "Strap You" Shoulder Strap

FENDI "Strap You" Shoulder Strap

FENDI Solid colour shirts & blouses

FENDI Denim trousers

FENDI "Strap You" Shoulder Strap

FENDI Scarves

FENDI Hat

FENDI Regular belt

FENDI Regular belt

FENDI Regular belt

FENDI Belt

FENDI Handbag

FENDI Leather pumps

FENDI panelled peplum jacket

FENDI mink fur panel sweater

FENDI classic fitted shirt

FENDI Kan I F Bag

FENDI Fendi Prince Of Wales Check Midi Skirt

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Founded by Adele and Edoardo Fendi in 1925, the eponymous Rome-based House immediately won great acclaim and became famous outside the capital city.
The Fendi adventure began on Via del Plebiscito, a busy street whose location in the heart of Rome made it a main thoroughfare used by the transalpine aristocracy. Adele and Edoardo Fendi opened a small and medium leather goods shop and set up what was then a secret fur workshop. Success came quickly and was confirmed when their five daughters, Paola, Anna, Franca, Carla and Alda, decided to get involved in the family business bringing new energy and ideas. Nicknamed the five fingers of the hand, it was they who, in 1965, invited a young German designer to join the House. His name: Karl Lagerfeld! After revolutionizing how to wear fur by fully reinterpreting it, transforming it into a fashionable, soft, light item of clothing, he launched the House’s ready-to-wear collection in 1977. He still provides artistic direction alongside Silvia Venturini Fendi, who represents the third generation of the family and is in charge of accessories, menswear and kidswear. Forever associated with the Fendi image, the legendary Baguette bag and the timeless Peekaboo have helped to shape the House’s influence. It is a reputation that even went beyond the borders of the Earth when Fendi put on a fashion show atop the Great Wall of China on October 19, 2007, making this breathtaking event the first show visible from the Moon!

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