ELVIS. CHEUNG aims to break the boundary of formalism and comfort, redefining the concept of unlimited dressing style within urbanism. The design focuses on creativity of materials and possibility of asexuality in fashion.
ElVIS.CHEUNG keens on moderating the life pressure and restraint through rethinking and innovating the dressing style of urbanism.
It seems that traditional woollen clothings with formal design brings down the feeling of comfort, while solemnness can be missed from casual clothings. The key characteristics of design is to figure out the way of pushing out the edges between visual effects and overall wearing experience of each piece. The designer hopes to express a life attitude through the products with both comfort and quality, as well as gathering those who have common grounds and grow together.
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