OFF-WHITE SS18 - Online Now
Endlessly influential, Virgil Abloh unveils his vision for SS18.
Firetape Varsity Jacket | 5-Pocket Slim Jean | Diagonal Spray Sneaker
Temperature Denim Jacket | Long Sleeve Firetape Tee | Firetape 5 Pocket Slim Jean | Diagonal Spray Sneaker
Off-White x Champion Cropped Crew Sweat | Off-White x Champion Sweat Pant | Diagonal Spray Sneaker
Firetape Varsity Jacket | Diagonal Temperature Slim Tee | Exagon Scarf | 5-Pocket Slim Jean | Diagonal Spray Sneaker
Diagonal Mona Lisa Hoody | Off-White x Champion Short | Temperature Sock | 3.0 Low Sneaker
Cropped Script Hoody | Cropped 5-Pocket Tee | Firetape Sock | Diagonal Spray Sneaker Since launching in 2014 Off-White's creative director - the now (in)famous Virgil Abloh - has unleashed a polarising "visual language" that has captured the mindset of millennial consumers and left an inner sanctum of esoteric fashion elites reeling. Vexed by the stratospheric rise of fashion's new messiah, who by their standards has emerged as an unvetted and 'under-qualified' challenge to their self-imposed industry authority. What this analogue outlook fails to realise is that Abloh is a symbol of the times we live in. As direct-to-consumer communication, zeitgeist-led design, and a nuanced understanding of the post-modern luxury consumer replaces the need for insider industry approval, Virgil's multi-faceted and individualistic rise to reverence will likely redefine the cost of entry for a new generation of design icons. In an age when a designer's Instagram feed is the new PR and self-deprecating irony is the new black, the stage has been meticulously set for the emergence of a new breed of designer who makes up for their lack of on-paper credentials with a creative relevance that established labels may be structurally unfit to contend with. Whether Abloh simply pre-empted an inevitable market shift or strategically redressed the international design stage to suit his own vision may never be fully determined, but Off-White has indisputably established itself as a key player in the ongoing blur of streetwear and high fashion. Perhaps central to the label's success, Off-White encapsulates the essence of aspiration in every sense of the word. Single-mindedly committed to earning the acceptance of the fashion elite in a climate which traditionally separated streetwear from luxury fashion, Virgil Abloh successfully occupied a new place in the market and then redrew the boundaries of an industry to place himself at the centre of international design. Making masterful use of high fashion and low culture references, from his label's headquarters in Milan he creates a real-time commentary on contemporary culture. This reflective aesthetic (which holds a mirror up to the world and dares them to look) was applied ever-more deftly for the label's SS18 menswear presentation. Joining forces with American artist, Jenny Holzer, Off-White's SS18 reflected upon the ongoing international refugee crisis. Drawing inspiration from the unofficial symbol of this humanitarian disaster, a life-jacket, Abloh drew global focus to the issue with a runway show that was as politically loaded as it was visually impressive. As the simmering pot of international tension reaches boiling point, Abloh reflected on the disasters of war with poetry from Polish poet Anna Swierczynski written during the Warsaw uprising of 1944. This subversive and anti-establishment commentary on pertinent geo-political issues sat in stark contrast with the frivolity and excess of fashion week: another shining example of Virgil's ongoing dialogue with a generation of 'woke' consumers. Concept-driven design which seamlessly trickles down to inform highly coppable streetwear product, Off-White's SS18 collection is now available at END.
Travis Scott x Air Jordan 4 'Cactus Jack' - Register Now on END. Launches La Flame's highly anticipated Jumpman collaboration has arrived No stranger to joining forces with some of his favoured brands, Travis Scott's latest collaborative effort sees his inimitable eye for detail find its way on to the iconic Air Jordan 4 model for Summer 2018. 
adidas Originals by Alexander Wang SS18 - Register Now on END. Launches adidas Originals by Alexander Wang present three fresh footwear favourites for the final drop of SS19, now available for registration on END. Launches Delving deep this season into the behind the scenes processes which define the success of failure of product design, adidas Originals by Alexander Wang present three fresh footwear favourites for the final drop of SS18. 