A unicorn isn't the first motif you'd expect to find on a piece of men's streetwear - particularly one rendered with the cute, cartoonish style seen on this Vetements hoodie. Complete with a rainbow-coloured mane and flanked by a starry constellation, the embellishment captures the brand's tongue-in-cheek attitude. It's a knowing comment on the seriousness of streetwear culture and, ultimately, an ironic opportunity to laugh.
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First seen in Aug 2020
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