Fortified with Virtue's patented Alpha Keratin, this color-safe shampoo helps dissolve excess oil, lift roots, and plump each strand to create volume and weightless, long-lasting body. About Virtue Labs Built by a team of believers, optimists, and do-gooders that puts boundless stock in innovation, Virtue Labs is a self-proclaimed biotech company on a mission to repair hair. Each product in their cruelty-free collection is fortified with Virtue's patented Alpha Keratin, a protein that binds directly to areas of damage and fills them in. The result? Hair that is shinier, stronger, and overall healthier.
VIRTUE LABS Full Shampoo In White
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