Using the diversity of their backgrounds to achieve balanced designs, Australian-born Sarah-Jane Abrahams and Norwegian Helle Them-Enger fuse laid-back Australian spirit with Scandinavian simplicity for their apparel line, FAITHFULL THE BRAND. Before launching their first collection in Bali in 2012, the friends chose the name FAITHFULL for the warm, feminine feeling it invokes. With a romantic, bohemian aesthetic, FAITHFULL THE BRAND’s effortless silhouettes transition easily from a relaxed day at the beach to dinner and drinks.
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