Francesca Piccini cultivated since childhood a passion for fashion, and after completing high school she decided to embark on a path of case studies, at the Institute Polimoda in Florence. There she come into contact with creative and artistic realities, from which she learned the spirit, passion and technical craftsmanship of Made in Italy. The aesthetics of the city and love for the art that Florence holds, formed Francesca Piccini’s brand philosophy: "A return to fashion that makes the female figure beautiful and precious." In 2013, Francesca established her brand, giving life to her creations. The collections are a unique and unmistakable fusion of classic and current trends, for a refined and elegant woman with a unique sense of style. A cosmopolitan and independent woman, always in search of a personal style.