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Jeremy Scott founded his fashion brand in 1997 and debuted his first runway collection in Paris. In 2001 he relocated to Los Angeles and has since then shown collections in Paris, New York, London, Moscow and Seoul.Jeremy Scott brand identity is in the same spirit of pop art as his design but with much more minimalism. I think it grate balance between simplicity and extravaganza. He assuaged crazy, comic design with simple black-white logotype, same as his store interior design that�s usually inspired by artist Keith Haring. Even for him nothing is too much crazy, wild and colorful, he have to find the balance. This fashion designer and his brand became of the most recognizable and respectable NY names in fashion.

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