In the early 1990s Jimmy Choo exploded on to the designer scene crafting elegant shoes catered for royalty and the elite. By 1996 the Jimmy Choo company was born with Mr. Choo's niece Sandra Choi heading design. Now one of the most premier designer luxury accessory brands, shoes are still the focus. Jimmy Choo shoes are designed to be playful and sexy with the utmost itallian craftsmanship. Jimmy Choo shoes and bags can be scene in all sophisticate scenes from the red carpet to state captial halls.