Joyrich was established in 2007 by owner Tom Hirota. The company’s head designer and creative director, David Melgar, seeks inuence within a kaleidoscope of cultures to create colorful and graphic designs for the urban luxury clothing brand. The Joyrich aesthetic incorporates an expressive and colorful outlook on high end street wear that’s been apparent within every collection. Design aesthetic mimics that of vintage hip hop clothing with eye popping prints and graphics. Joyrich has become a symbol of an expressive, young, and vibrant lifestyle.