Skip to main content


SSENSE Sep 21 2018
San Francisco-born designer, DJ, and artist Heron Preston studied at Parsons School of Design in New York before co-founding art direction and streetwear collective Been Trill alongside Off-White’s Virgil Abloh and Alyx’s Matthew Williams. With the launch of his ‘NASCAR’ t-shirt, which reinterpreted iconic trademarks into an over-branded, bootleg-style visual feast, Preston questioned the value and meaning of ‘authenticity’. However, an ocean swim-turned-eye-opening experience in the Mediterranean showed Preston the extent to which the earth is being damaged by pollution, much of which is produced by the fashion industry. This epiphany has driven his subsequent efforts in fusing the creation of womenswear with an awareness of global environmental issues, which include a sustainable streetwear collection produced in collaboration with New York’s Department of Sanitation. Preston’s eponymous label, launched in 2017, propels his unique worldview with a reference-rich collection steeped in internet, youth, and counterfeit culture.
Drag to adjust cover image Drag to adjust cover image

Become a ModeSens Member for exclusive VIP shopping benefits
learn more

A world of fashion, powered by technology. ModeSens pulls from the racks of 46,509 luxury brands, aggregating every product at the item level for a seamless, transparent and secure shopping experience

As a ModeSens Shopper You Can:
  • Find the best price from over 350+ stores
  • Keep track of what you want to buy
  • Be the first to know when something you want goes on sale
  • Share your style and connect with others
  • Shop like a pro with ModeSens Shopping Assistant