Sub_Urban Riot was born in 2006 in Venice, California.Two college friends realized that the cubicle life wasn’t for them so they quit their corporate days jobs. Following the rules that someone else made up no longer made sense.Instead of settling for a good life, they decided to go against the grain to pursue a great one. So, at the beginning of the largest financial crisis ever, they risked everything to start a company. A company that would allow them to ignore the rules, have fun and not take themselves too seriously.10 plus years later, Sub_Urban Riot is a global brand with an appreciation for the absurd and a commitment to reimagine the good life.
Become a ModeSens Member for exclusive VIP shopping benefits
learn more
A world of fashion, powered by technology. ModeSens pulls from the racks of 39,566 luxury brands, aggregating every product at the item level for a seamless, transparent and secure shopping experience
As a ModeSens Shopper You Can:
Find the best price from over store_count stores
Keep track of what you want to buy
Be the first to know when something you want goes on sale